Digital Media Planner Playboy (CA)

Los Angeles
Jan 18, 2013
Feb 17, 2013
Ms. Hiring Manager
Full Time
The LA based Digital Media Planner will be responsible for day to day management of all digital planning for the West Coast sales team - from conception to IO execution. This includes RFP submissions, forecast management, CRM entry and sales analysis.


• Develop strong, creative and effective media plans based on strategies and available inventory on
• RFP and Proactive submissions include media plans, spec requirements, screenshot decks and client proposals (outlining program concepts)
• Respond to RFPs for publishers and agencies in a timely fashion
• Partake in group brainstorming sessions with the intention of bringing great ideas to life
• Work with Sales and your immediate team to ensure plans are on strategy and meet client objectives
• Pull inventory for plans, book plans and work closely with Ad ops to make sure inventory is available once booked
• Work with research team to maintain accurate online media kits and FAQs for advertisers
• Create insertion orders and work with clients to ensure adherence to terms and conditions
• Coordinate special requests, approvals, etc. with sales, marketing and prod dev
• Make optimization recommendations based on reports provided by ad ops team
• Work with Sales Rep and finance team to reconcile billing discrepancies
• Create campaign Recaps for clients/agencies/sales team

Job Requirements and Qualifications:

• Knowledge of the online advertising industry
• Extremely organized and an exceptional multi-tasker
• Strong communication and interpersonal skills - delivers information in a clear and concise manner.
• Solution oriented – resourceful, thorough, organized. A proactive problem solver, quick learner and strategic thinker.
• Team oriented – flexible, helpful and able to work well with others.
• Exercises professional demeanor and follows direction - buttoned up, respectful of management and colleagues decisions, delivers upon requests, follows procedure.
• Ability to work independently - pays attention to detail and delivers ‘client ready’ work (plans and decks) that have been proofread and formatted appropriately.
• Time Management - able to work under tight deadlines/quick project turnarounds, in a fast paced environment. Uses downtime effectively and efficiently.
• Available and able to attend meetings or work events if needed/requested from management
• Minimum 1 year digital planning experience at an agency or at an online publisher
• Advanced computer knowledge (Excel, PowerPoint, CRM, Google Docs, comScore, @plan, Magazine Radar, etc.)
• Experience with a third party ad servers and systems (dart, MediaVisor)
• Experience across all things digital: web, mobile, app, tablet and video
• Knowledge of the Entertainment industry
• BS / BA degree required

Please send resume with cover letter and salary requirements when responding to this job post.

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