Manager, Digital Products

Jan 18, 2013
Feb 17, 2013
Ms. Human Resources
Full Time

* Bachelor’s degree from an accredited institution; 5+ years previous success in producing digital products and/or services at management level.
* Demonstrated drive to deliver exceptional products on time, on budget that succeed in the marketplace; demonstrated superior analytical and strategic-thinking skills that reveal an understanding of complex markets.
* Demonstrated leadership ability to energize staff, which represents diverse skills sets and varying needs for support and direction, and promote a highly productive environment through creativity and innovation to translate market needs into superior new products.
* Demonstrated project management and collaboration skills to work with and problem solve across multiple departments and to influence Company resources in support of digital strategy.
* Ability to articulate to internal and external audiences how digital products can improve learning.
* Highest business and work ethics.


Responsible to:

(i) develop strategy for digital products and services and collateral print products (based on research into and knowledge of the market and in collaboration with WB Marketing & Sales, International, Editorial, and Information Technology) generally of an educational and instructional nature, for K-12 students, post-secondary students, and professional development/continuing education in professions and trades;

(ii) evaluate financial viability of prospective products and services in collaboration with WB Finance & Accounting and design and execute approved production plans, employing internal resources and identifying and recruiting required ad hoc external resources;

(iii) manage and develop existing staff; identify staffing needs and recruit, develop, and monitor new staff.


1. Maintain understanding of worldwide English-speaking institutional and consumer marketplace for educational and instructional products and services, with reference to both purchasers (school administrators, teachers, librarians, parents) and end users (primary, secondary, post-secondary, adult learners).

2. Benchmark and track such competitors as free educational, informational, and instructional websites, providers of mobile-device apps and web-delivered services, and publishers of similar products in all formats. Monitor new technologies and market entrants. Track customer demands through analysis of past and incoming RFPs.

3. Guide the process to develop a digital product strategy which leverages World Book’s expansive editorial content, venerable brand, and global distribution channels to create profitable products for institutional, international and home markets. Products include World Book Online Reference Center, World Book Kids, World Book Concise and the e-commerce channels.

4. Monitor audience satisfaction with and maintains, revises, and expands the content and functionality of the World Book Web suite of informational and instructional products and services.

5. Leverage outside technologies and best practices to innovate new reference products that are educational, easy to use and fun. Monitor usage patterns and incorporates customer feedback into continual product improvement.

6. Apply evolving and new technologies and employs industry best practices to develop new informational and instructional products that prove to be appealing and effective. Monitor audience response and use feedback to revise existing products and propose new products.

7. Work hand in hand with World Book Editorial to leverage existing content in digital formats, scheduling content for optimal marketing and sales opportunities. Identify and fill content gaps both through internal sources as well as through outside content and technology partners. Oversee and direct editors who manage digital-only content.

8. Work closely with digital production staff, including software developers, architects, and system engineers to project manage initiatives.

9. Works with sales and marketing on go-to-market strategy (positioning, pricing, sales training, etc.) by providing a deep understanding of competitive strengths.





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