Assoc Director, Marketing for Good Housekeeping

New York
Jan 21, 2013
Feb 20, 2013
Hearst Recruiter
Marketing, Publishing
Full Time
Good Housekeeping seeks an Associate Integrated Marketing Director candidate who will be responsible for the strategy, development and execution of integrated marketing and added-value programs across multiple categories, and who will help articulate Good Housekeeping’s multi-platform offerings to the media community through brand positioning and sales support.

Works closely with sales staff to brainstorm and develop integrated marketing programs utilizing various brand assets (print, online, social, research, etc.)
Executes and manages integrated and added-value programs, including custom advertiser programs
Develops sales presentations and collateral to help promote and support Good Housekeeping’s brand story to the advertising community
Researches and develops strategic marketing alliances to help drive sales and revenue, as well as new added-value opportunities and programs
Attends sales calls to pitch integrated marketing solutions and/or promotional programs/ideas; educates sales staff on new and emerging partnerships and platforms

The ideal candidate will be a smart, strategic, flexible, creative thinker who is willing to roll up his/her sleeves, open to learning and ready to have some fun. S/he must be:

Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment
Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms
An exemplary communicator, both written and verbal
Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects and giving direction to a team, where appropriate
6-8 years integrated marketing experience; experience or knowledge of “big brand” media a plus
Proficient in PowerPoint, Word and Excel; InDesign and CustomShow skills a plus
Bachelor’s degree required

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