PR Manager

Jan 21, 2013
Feb 20, 2013
Ms. Account Manager
Full Time
Job Responsibilities:

•Grow brand awareness and market share through strategic product PR campaigns
•Works collaboratively with Marketing Manager teams to align PR strategy with business/marketing communications objectives and to support overall marketing plans.
•Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management
•Generate new ideas and opportunities to ensure brands’ success
•Draft / edit media relations materials
•Act as project lead working with PR agencies from concept development through execution
•Responsible for U.S. media relations, manages contacts, and facilitates networking for corporate and brand executives
•Ensures proactive contact with the different media through regular interaction
•Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI
•Assist with Executive Management Team communication including business announcements, acquisitions, presentations, etc.
•Manages PR budget and invoicing process
•Engage in routine media outreach based on news, issues and new product placements

Job Qualifications:
•4 – 7 years of related fashion PR experience (consumer products, media, agency or corporate environment)
•BS / BA degree or equivalent year’s experience
•Must have knowledge and experience of traditional and new / social / digital media PR tactics
•Excellent communication and writing skills are essential
•Strong media contacts and relations with a record of success in securing national and top-tier media placements
•Proven track record placing product in consumer, trade and digital media
•Ability to foster relationships and maintain connections
•Extremely detail oriented with ability to multitask, prioritize, proactively follow up and see projects through completion
•International travel required

Please submit your resume to with “PR Manager” in the subject for consideration. While we appreciate all candidates only those qualified will be contacted. Thank you for your application.

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