HBO Marketing Associate

Employer
Location
New York
Posted
Jan 23, 2013
Closes
Feb 22, 2013
Contact
Ms. s w
Category
Marketing
Duration
Full Time
OVERALL SUMMARY

Position supports the Multicultural and College Marketing Team in the development and implementation of Affiliate and Consumer Marketing Campaigns and Events for HBO Latino and HBO’s segment audiences (African American, Asian American and LGBT). Works with External Agencies and Partners, Creative Services and Sales Operations to effectively execute all program tactics. Also manages budget and invoicing for select projects and works with Associate Manager and Manager on budget tracking.

PRIMARY RESPONSIBILITIES

Affiliate Campaigns

• Assist in creative development and execution of all affiliate and consumer campaign tactics including direct mail, fact sheets, cross-channel spots, Point of Sale materials and digital assets (online banners, sweepstakes, social media updates, FB Tabs, etc.) Support overall campaign management.
• Create sell-in decks and/or campaign overviews and send communications to Account Teams as necessary; assist in communication to all cross-functional teams during program development.
• Coordinate posting of affiliate pieces for upload to HBO HQ, SAMS and B2B.
• Respond to any Point of Sale requests that arise; manage execution of materials as needed.

Event Production

• Coordinate all Affiliate and Consumer event festivals, programs and screenings.


Social Media/Digital Support

• Work with external vendors to create and provision Facebook tabs for key programming and brand promotion. Develop, code and disseminate e-newsletters to growing Latino consumer database. Report analytics and key metrics.
• Stay up to date on emerging and growing social media trends as they relate to multicultural segments.


Budget Administration

• Work with Managers to set up budget allocations in Finesse, pay and track invoices and follow up internally and with external vendors as needed.
• Help ensure timely execution of all Vendor contracts/SOWs.
• Manage YE accrual process for select projects.

REQUIREMENTS

• B.A./B.S required.
• 2-3 years marketing experience with a strong ability to multi-task in a fast-paced environment
• Excellent organization, time management and communication skills
• Creative, innovative thinker
• Flexible; adaptable to change
• Excellent collaboration and creative problem solving skills
• Proficient with various computer applications, including Excel, Outlook, Power Point, Word, Key Note and quick learner with various internal systems/applications
• High degree of enthusiasm is essential
• Knowledge in oral and written Spanish preferred but not mandatory

PLEASE ONLY APPLY FOR THIS POSITION AT: http://bit.ly/Ulre2d

Only apply for this job position through the Job Application Link.

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