Director, Consumer Marketing and Membership

Location
New York
Posted
Jan 24, 2013
Closes
Feb 23, 2013
Contact
-- --
Category
Other
Duration
Full Time
Position reports to Vice President of Marketing & Digital
Position resides in the Brand Marketing and Communication department
The Marketing and Membership Director will be responsible for the day-to-day stewardship of NYRR brand including all aspects of marketing, planning, and implementation to drive brand growth, build brand value, and maximize profitability. The Director will be charged with the task of effectively allocating department resources to ensure a high level of member satisfaction.
Responsibilities:
Marketing
•Assist in the development of NYRR brand strategy through positioning, creative/visual messaging guidelines, and all marketing communications and promotions.
•Develop and execute research to provide actionable insights that contribute to post-event performance analysis and long-term product planning in the areas of: brand performance including brand awareness/preference/loyalty, audience segmentation and brand experience development.
•Analyze trends in the marketplace and the competitive landscape to identify strategies to drive brand awareness and loyalty; brand value propositions; key product features and event pricing for members.
•Generate creative marketing strategies and programs that maximize brand loyalty and runner satisfaction.
•Lead the development and management of product development and innovation strategies.
•Collaborate with Business Development & Strategic Partnerships team to increase sponsorships sales and develop media and co-branding partnerships that will amplify the brand’s impact.
•Direct and manage the resources/team to provide integrated marketing communications program and merchandising support to increase brand engagement and meet annual brand marketing goals. Team between 5-10 members.
•Collaborate with other BMC Directors to establish a best practices integrated planning process across the department.
•Manage agency support resources on an as needed basis


Membership
•Leverage market research, consumer insights, and statistical analysis to generate value for members
•Organize NYRR’s membership activities, developments, and relations
•Update and distribute information to current members as well as prospective members in a professional manner and ensures they successfully market the company’s services and products in accordance to set brand guidelines
•Create, manage, and report on multi-channel sales and renewal campaigns
•Guarantee membership records and marketing databases are kept accurate and are properly maintained.
•Responsible for creating a vibrant and sustainable membership program for NYRR encompassing all tiers of membership, ensuring the financial success and growth of the program over time.
•Develop and manage a best in class customer service team
Requirements:
•10 years of marketing experience on property, agency, or client side
•Experience in customer relationship management and database marketing
•Strong relationship and team building skills
•Experience managing internal direct reports and cross functional teams
•Experience managing a number of work intensive projects simultaneously
•Ability to meet and perform under tight deadlines, think clearly under pressure, and exercise good judgment
•Excellent time, multi-tasking, and project management skills
•Budget management experience
•Ability to work long hours and work on NYRR events on weekends as needed
•Ability to work in a fast paced, ever changing environment
•Passion for NYRR and our mission
•Proficient in Microsoft Office software programs including Excel, Word, and PowerPoint
•Bachelor’s Degree from an accredited college in Marketing, Business, or a related field
•Master’s Degree or MBA a plus


If interested and qualified, please send your cover letter with salary requirements and resume to: humanresources@nyrr.org.

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