Social Media Strategist and Writer

Jan 25, 2013
Feb 24, 2013
Lorraine Ng
Full Time
General Responsibilities

The Social Media Strategist and Writer will lead the Alumni Association's online social media efforts. Reporting to the Director of Multimedia Communications and working collaboratively across the Alumni Association; Resource Development; Alumni, Parent, and Student constituencies; MIT faculty and staff; and outside experts, the Social Media Community Manager will serve as a strategist in developing an online presence to proactively engage alumni in order to build community by participating in LinkedIn, Facebook, Twitter, Google+, YouTube, Flickr, and other outlets as they emerge. Interact with alumni to engage experts, promote dialogue and collaboration, monitor, and report comments about MIT in social media, and keep internal staff abreast of the activity. Strategically build long-term and visionary social media program for the Alumni Association; analyze and track different approaches to alumni engagement in social media, look for new trends, and report on qualitative and quantitative data findings.

Characteristic Duties

•Build a social media strategy and vision for the Alumni Association.
•Conceptualize, develop, implement, and maintain a social media program and presence that will captivate and engage alumni on a daily basis with MIT
•Employ creative tactics to compile compelling content from institutional stakeholders, including faculty, researchers, students, and Alumni for social media assets
•Analyze opportunities to strategically use and place information about MIT. Determine what information will be communicated for its interest and import.
•Create unique content for use on social media platforms in a variety of formats including web copy, social media posts, blogs, online contests, interactive graphics, videos, podcasts, webinars, etc.
•Interact with MIT alumni online to align their needs with the Institute’s objectives and communicate institutional priorities by writing copy, producing content and repurposing materials optimized for the web and consistent with the Alumni Association voice.
•Create and maintain a robust publishing plan for daily posts; develop and implement a workflow for requesting, creating, editing, publishing and retiring content.
•Build and maintain content distribution network through social media channels, using discretion to understand good stories, opportunities, and prospects as encountered in the social media sphere.
•Analyze and monitor the Alumni Association brand across all social platforms. Provide customer service to participants by contributing to discussions proactively and quickly finding answers to questions that are being raised.
•Mediate when needed by diplomatically responding to issues raised.
•Create content for feeds and snippets in various social media sites as well as the Alumni Association web site using information from sources across campus.
•Conduct research including cataloging and indexing target keyword phrases and make decisions and recommendations on information collected.
•Make recommendations and/or decisions for optimizing tags on feeds and search engines.
•Create and update weekly, and monthly reports measuring participation and engagement. Track participation in Advance.
•Analyze social media campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns.
•Other duties as required.


•Bachelor’s degree, preferably in communications.
•5 or more years work experience in professional office environment.
•2 or more years developing social media strategy
•1 or more years of experience in a social media, communications, online marketing, editing, or similar position.
•Extremely proficient with popular social media software and emerging apps.
•Demonstrated creativity and documented immersion in social media with a professional online presence. Actively participating in and committed to blogging and use of Facebook.
•Must possess excellent writing skills and the ability to produce volumes of editorial and technical writing.
•Must have a practical understanding of feed marketing.
•Demonstrated ability to map out and drive a marketing strategy and measure success through testing and metrics.
•Experience sourcing and managing content development and publishing.
•Ability to jump from the creative side of marketing to analytical side, able to demonstrate why ideas are analytically sound.
•Discretion to identify threats and opportunities in user-generated content.
•Possesses functional knowledge and some experience with HTML/CSS.
•Experience with Google Analytics or similar web tracking tools.
•Technically savvy, well versed in the MSFT Office suite, and eager to learn new technologies.
•Knowledge of search engine optimization including basic keyword research. Insight into naming and tagging best practices.
•Excellent verbal and written communication skills and an ability to work individually on a project and in a team environment.
•Eager to meet and exceed objectives and take on more responsibility.
•Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines in a fast paced environment.
•Ability to communicate and demonstrate results to management.
•Ability to work occasional evenings and weekends.

To apply, go to and search for mit-00009053.

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