Account Strategist

New York
Jan 30, 2013
Mar 01, 2013
Ms. Human Resources
Full Time
XO Group Inc. — a lifestage media company including The Knot, The Nest, and The Bump brands — seeks a full-time Account Strategist to join our National Sales Team. As an Account Strategist, you will work with our marketing and sales teams to brainstorm ideas, develop strategic brand-centric marketing plans and monitor program performance of amazing revenue-generating multi-platform plans. This role truly serves as the business owner from pre-sale to post-sale initiatives.

The ideal candidate will be an extremely organized, detail-obsessed self-starter with a passion for everything digital. The ability to juggle multiple projects and stay calm and collected under pressure must be part of your DNA. You thrive on being part of a collaborative team and will never say the words “It’s not my job”! Teams at XO Group are very dedicated and excited about what they do – we work hard to maintain that atmosphere. The right candidate will be proactive, smart, entrepreneurial, and enthusiastic!

Candidate should have at least 3 years direct experience in a pre-sale to post-sale role within online advertising/media/publishing/agency, with the proven success in managing the following objectives:

Strategic Planning & Development
-Create strategically-sound and detailed digital, mobile and print pricing proposals for agency/client RFPs
-Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
-Verify inventory availability, lead times, rates and all other pitch elements throughout the sales proposal process
-Relay all buy details accurately to post-sales support teams to facilitate successful execution
-Manage and maintain pipeline adjustments and overall contract administration
-Monitor, manage and protect revenue recognition for the campaigns being managed

Relationship Management:
-Cultivate, motivate and manage Client relationships
-Work cross-functionally and facilitate distribution of key learning’s
-Understand the varied needs of and specific business objectives/goals of Client
-Retain and renew a significant and consistent Client base

Performance Management & Analytics:
-Identify trends and/or issues within data, and be able to make changes and/or recommendations
-Solid understanding of metrics, their calculations and how they drive profitability, ROI, etc.
-Evaluation of monthly reporting & generation of YoY performance
-Continuous Improvement
-Manage strategic projects outside day-to-day campaign and client management
-Recommend best practices and process improvements
-Review industry trades for new sites, innovative ad units & technologies, and competitive information.

Additional Requirements & Attributes:
Proficient in Systems:
-Ad Servers: DART, Eyeblaster, Eyewonder, Pointroll, Atlas
-Contract Management: Fat Tail, Mediavisor, Atlas, Mediabank, iDesk
-Site Analytics: Coremetrics, Google Analytics, etc.
-Microsoft Office: Word, Excel, PowerPoint, Project

Mathematical & Critical Thinking Skills
-Superior critical thinking skills with the ability to dissect the details and see the big picture of campaigns
-Ability to create and organize pivot tables with large data sets
-Robust media math skills and proficiency with numerical analysis
-Proven track record of exceptional performance and high productivity
Communication skills:
-Communicate with clarity, logic, conciseness, and relevance with all levels of management
-Experienced leading and retaining order in meetings
-Skilled at delivering good and bad news
-Ensure roles & expectations are understood by everyone and are met/exceeded.

-Ability to calmly handle multiple projects/deadlines in a fast-paced environment
-Willing to get your hands dirty, do whatever it takes to deliver successful projects
-Be flexible - understanding that things are constantly changing and many are time sensitive.
-A strong sense of ownership and initiative

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.

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