Digital Inventory Specialist

Employer
Location
Washington
Posted
Jan 30, 2013
Closes
Mar 01, 2013
Contact
Ms. Dana Pace
Duration
Full Time
Digital Inventory Specialist

Hanley Wood, www.hanleywood.com, is currently seeking a Digital Inventory Specialist in the Business Media division. This individual will primarily focus on overseeing all inventory aspects of the network. Responsibilities will include forecasting site traffic, site performance/analysis, managing ad inventory levels, assisting in campaign optimization, and maintaining relationships with members of the sales team and other internal contributors.

Major Responsibilities and Related Duties Include:

- Managing and monitoring advertising inventory on a daily basis
- Forecasting inventory and performing site traffic trend analysis
- Developing capacity models and communicating availability of space on our web sites and newsletters
- Communicating general inventory landscape to business unit stakeholders
- Assessing and communicating advertising opportunities and risks
- Managing business rules to adjust inventory projections and delivery
- Developing and maintaining metrics for inventory forecast models
- Documenting inventory and ad serving concepts
- Providing management reporting to senior management, including inventory availability, utilization yields, the average click-through and other media performance metrics

Qualified Candidates will possess the following Education, Experience, and Skills:

- Bachelor’s level degree or equivalent specializing in business, marketing, or statistics
- 3-5 years of experience in quantitative analysis of website and customer performance or marketing programs
- Experience forecasting online advertising media or experience in a comparable analytics role
- Proficiency in manipulating, analyzing, and reporting on large data sets using a variety of data sources and tools
- Strong understanding of online media models and metrics, web analytics, marketing analysis or statistical methods
- Proficiency in MS Office Suite with intermediate to advanced skills in MS Excel
- Ability to deliver on multiple projects in a fast-paced, deadline driven environment
- Detail-oriented, well organized and able to assume responsibility for specific project deliverables
- Proven written and verbal communication skills required

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