Senior Director/VP of Marketing

Bedrocket Media Ventures
New York
Jan 31, 2013
Mar 02, 2013
Full Time
This is a hands-on role for an experienced, ingenious, and data-driven digital marketing executive with media and entertainment background who will lead our marketing and audience development efforts in creating imaginative and cost-effective strategies for growing Bedrocket as a global, cross-platform content company.

As a leader in the marketing team, creativity and quantitative emphasis is highly prized, but paid media optimization is also helpful. You will be responsible for the overall strategic marketing and research efforts across Bedrocket's portfolio of channels and programming. You will also work closely with cross-functional departments to manage all aspects of channel development, including distribution deals, content and product positioning, creative development, product development, and promotions.

If you are an expert with digital marketing, social media, and performance campaigns, love working in a creative and collaborative environment, have experience working across the media and entertainment landscape, and have the skills to craft the most creative campaigns and partnerships, we want to hear from you!

About us:
Bedrocket Media Ventures is a disruptive media startup looking to change the way people discover and consume great entertainment in the cloud. Our platforms are not only revolutionizing the way entertainment is created and distributed, we're also inventing new forms of interactive programming that will drive the future of video storytelling. We're a fast-growing, venture-backed company that was founded by the co-founder of Huffington Post and the founder of multiple successful cable networks, and we're building a radical team of creative thinkers and expert doers who are passionate about pioneering a truly new model for media.


* Oversee a marketing team responsible for developing comprehensive strategic marketing plans for all Bedrocket content (Network A, Official Comedy, Look TV), products, and joint projects.
* Determine appropriate media mix for driving the most cost-effective results, including paid medai, social media, and other methods of marketing.
* Make driving views of Bedrocket content a reliable, repeatable, predictable effort based on a complementary combination of creative efforts and quantative analysis.
* Build partnerships across YouTube channels and stars
* Oversee the social media and community management for our shows and our talent.
* Develop, analyze, and communicate on-going performance tracking based on key network objectives in order to identify opportunities, growth initiatives.


* 5+ years marketing/interactive experience for leading media or consumer brands
* Digital and social experience is a must
* Performance marketing experience is a must
* History of innovation and creativity
* Love for data-driven results and an understanding of the limits of market research
* Ability to work autonomously and manage multiple projects
* Passion for media and entertainment; interest in pop culture
* Ability to work in a fast-paced, high growth environment

Come work with us!

* We offer competitive salary, health benefits (medical, dental, vision), and equity
* Laid-back environment: jeans, plaid, t-shirts, you get the gist
* Bring your dog to work-they'll love our wood floors
* Sunny window view overlooking the heart of SoHo and its endless food and bar options
* Friendly co-workers to geek out with

Bedrocket Media Ventures is an equal opportunity employer. No recruiters, please.

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