Social Media Strategist

New York
Feb 01, 2013
Mar 03, 2013
Danielle DeFabbio
Full Time
Drive Social Media strategy and planning for the brand
Own the conversation calendar, tapping into key stakeholders for content updates; using the content to write posts that highlight relevant brand messaging, programs, etc. as well as curate content on topics that are relevant to the brands consumers
Stay current with pop culture and trending topics relevant to consumers in traditional and social media to recommend opportunities
Stay up-to-date on new social media best practices and how other organizations and brands are using them
Identify and engage brand advocates within the social sphere
Research, vet, identify, enroll and supervise outside editors who help curate content relevant to their expertise
Lead content ideation for channels like Facebook, twitter, YouTube and Flickr
Attend planned media and consumer events
Work closely with the account team to be fully up-to-speed on products, initiatives, consumer research, key messages, overall marketing plans, media outreach, etc.
Lead all digital media relations, digital partnerships, digital/social media events, etc.
Measure the campaign effectiveness, sentiment and reach, reporting monthly

Skills/Characteristics needed:

4+ in social media marketing/strategy and PR
Deep understanding of and passion for social media strategy, functionality, trends, dynamics, etc.
Experience contributing to and executing a robust and dynamic social media strategy on behalf of a consumer product brand (including Facebook, Twitter, YouTube, Tumblr, Pinterest, FourSquare, etc.)
Experience or working knowledge of growing social media fan bases
Preferably has their own social media fan base and is active on their channels well-respected in the space
Very strong creative writing & editorial skills, and ability to mimic brand voice in social media posts (i.e. FB walls, Twitter)
Creative, enthusiastic, passionate about digital and social media
Organized, detail-orientated and able to lead internal and external partners
Consumer/beauty brand experience

Cover letter optional.