Integrated Marketing Manager

New York
Feb 04, 2013
Mar 06, 2013
Ms. Jill Margolius
Full Time

Manager, Integrated Marketing

Job Description
Forbes Media seeks a strategic and creative Manger, Integrated Marketing for an integral role in the development and execution of corporate integrated marketing programs that cross various content and audience channels from print to digital, mobile and more.


§ Assist in the development, ideation and strategic thinking for best-in-class customized integrated marketing solutions for the company’s largest and most high profile advertising partners across a range of categories including, but not limited to: Auto, Finance, CPG, Telecom

§ Work closely with the national Sales and Marketing teams to collaboratively deliver sellable ideas across multiple categories

§ Leverage strong communication skills to best sell our ideas--through carefully crafted written proposals and stand out in person presentations that best tell the story and bring the idea to life

§ Collaborate with the Creative Services team to fine tune ideas and deliver the “wow” factor required to help clients and agencies visualize an idea/concept

§ Collaborate with Activation team building out program budgets and executional tactics

§ Work with key marketing and sales counterparts across Forbe Media. business units, company and job functions to deliver collective best thinking and practices

§ Actively identify and understand emerging trends and opportunities to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or new potential revenue streams

§ Partner with the Research & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness

§ Attend client and agency briefings for new opportunities

§ Manage assigned RFPs from conception to completion
Desired Skills & Experience

2-3 years experience in media marketing preferred with strong cross-platform capability. Other backgrounds may include client-side marketing or ad agency
§ Enthusiastic strategic and creative thinker with strong writing and storytelling skills.
§ Excellent communicator and presenter – able to articulate and represent our brand and its assets both internally and externally
§ Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and corporate entities
§ Strong interpersonal skills with ability to effectively engage clients, agency decision makers, team members and internal counterparts
§ Able to see the big picture while attentive to detail (Must be a “thinker” as well as a “doer”)
§ Direct experience with both traditional and new/emerging media

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