Press Officer

New York
Feb 11, 2013
Mar 13, 2013
Ms. Kathleen Sherwin
Full Time
Primary Function/Purpose:

Implement media relations strategies to inform and influence key audiences on reproductive health and policy issues and promote Planned Parenthood Federation of America. Produce material for media, respond to media requests, and proactively reach out to media outlets. As part of a team of five Press Officers, handle day-to-day media relations on a wide range of Planned Parenthood issues. This Press Officer will be called on regularly to work on all of PPFA's media efforts but will be expected to input heavily on outreach to Latino media and other constituency-based media.

Duties and Responsibilities:
*Draft press releases, statements, advisories, op-ed pieces, internal memoranda, briefings, message guidance, fact sheets, and other material that supports media relations efforts.
*Pitch reporters to proactively promote Planned Parenthood, its initiatives, and its positions in a range of media outlets, particularly Latino outlets and other constituency-based media.
*Respond to inquiries from reporters in order to promote Planned Parenthood, its initiatives, and its positions.
*Identify journalists to connect more deeply with Planned Parenthood. Maintain media contacts lists, and build and maintain relationships with key journalists at a range of outlets, including Latino outlets and other constituency-based media.
*Produce or assist with media-related events and trainings.
*Work with affiliates and relevant PPFA departments to ensure that media materials and strategies reflect broader goals related to policy, field organizing, affiliate priorities, and health care services.
*Coordinate with coalition partners, policymakers' staff, and other allies to implement shared media relations goals.
*Participate fully in brainstorming and planning sessions on PPFA communications work.
*Identify and share innovative new ideas for promoting PPFA, its initiatives, and its positions.
*Develop and strengthen relationships with journalists at a range of outlets including Latino and other constituency-based media.
*Identify opportunities to advance PPFA health care-related goals in the media, and conduct outreach and draft materials to advance those goals.
*Serve as a resource to Planned Parenthood affiliates on media relations strategy development and implementation and help affiliates participate in national efforts by creating locally adaptable material.
*Travel as needed (15-25 percent per month) to represent PPFA at events and to achieve media relations goals in the field.
*Provide administrative backup to the media team on a regular basis, including answering phones, making photocopies, filing, and providing other support.
*Complete special projects as assigned.

Position scope:

*Acts as a media relations point person for PPFA.
*Develops an in-depth knowledge of PPFA programs and positions.
*Responsible for outreach to media outlets and coordination with other departments, affiliates, and entities.
*Contributes to the development of media strategies and implements these strategies.
*Initiates and develops a broad range of important contacts that directly affect the reputation or business dealings of PPFA or its programs.
*Recommends modifications of activities or procedures to improve effectiveness or efficiency.

Problem solving: Solves critical and complex challenges involving highly varied situations that require an in-depth knowledge of the issues facing Planned Parenthood and the operating environment, including the constantly changing media environment.

Knowledge: The job duties require comprehensive knowledge of media relations obtained through substantial experience in shaping and carrying out media strategies and working closely with members of the national and local media. Experience working with Latino media a must. Prior experience with reproductive health is preferable.

Internal Contacts
The position requires contacts with all Planned Parenthood divisions at all levels of the organization.
External Contacts
This position requires a focus on building and/or maintaining relationships with journalists and with coalition partners, policymakers' staff, and other entities. Interfaces with affiliate staff.

Position requirements:
*Education: BA Degree, plus related college courses or professional training.
*Years of Experience: 4 or more years of experience working directly with members of the media, including reporters, producers, bloggers, and writers.
*Type of Experience: Must possess excellent communication skills, both English and Spanish. Must be highly articulate. Must write and edit proficiently and quickly. Must have existing direct relationships with members of the press and extensive knowledge of the operations of the news media (including print, online, blogs, and broadcast). Must be a team player and must remain calm under pressure.

Other skills/knowledge: Knowledge of communicating with diverse groups, working with a multicultural workforce, and sensitivity and appreciation to cultural differences is required.

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