Deputy Director, Social Media

New York
Feb 14, 2013
Mar 16, 2013
Yolanda Richards
Full Time
Reporting to the Vice President of Public Advocacy and Strategic Communications, the Deputy Director for Social Media collaborates with Marketing and Communications (M & C) colleagues and key stakeholders to develop and manage the implementation of the organization's social media strategy.

Key Responsibilities/Outcomes (included but are not limited to):
  • Develop and maintain the USF social media strategy, refining as necessary in coordination with stakeholders to ensure its ongoing effectiveness in support of organizational objectives
  • Assist in development and monitoring of policies and guidelines to govern USF social media usage and practices
  • Support adoption of relevant social media techniques across all departments
  • Supervise the Senior Officer responsible for the day-to-day maintenance of social media properties, messaging and community management
  • Work closely with the Vice President of Public Advocacy and Strategic Communications on messaging, content and tone for social media in the voice of USF and its CEO & President and support efforts to position USF CEO as a primary online voice/presence for USF in social media.
  • Plan and implement social media campaigns in support of USF's signature campaigns and varied departmental objectives (e.g., donor acquisition, constituent engagement, revenue generation, etc.)
  • Assist other departments in strategizing, defining and implementing social media projects to support their goals
  • Monitor trends in online community tools, trends and applications and communicate developments internally
  • Represent the U.S. Fund at industry events as needed

  • Bachelor's degree and a minimum of 7 years relevant experience, or the equivalent combination of education and experience
  • Advanced knowledge and usage of social media platforms and how they can be deployed in different scenarios
  • Demonstrated track record working as a change agent to successfully lead organizations through the adoption of new ways of working
  • Strong project management, organizational and team leadership skills with deep experience leading projects and cross-functional teams to success
  • A proven track record of effectively managing staff
  • A savvy communicator with the ability to organize and present information in clear and persuasive formats, both verbally and in writing
  • Superb relationship building, networking and interpersonal skills. Must also have a strong sense of teamwork and collaboration with a demonstrated ability to build relationships with individuals from diverse backgrounds
  • Must possess a strong work ethic and be willing to work extended hours during emergencies and peak fundraising periods
  • Basic knowledge of international development issues and non-profit organizations highly desirable
  • Must demonstrate USF Core Values: Trust, Respect, Accountability, Innovation, Teamwork, and Service

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Due to the high volume of applications received, only those selected for an interview will be contacted.

The U. S. Fund for UNICEF is an Equal Opportunity Employer committed to a diverse workforce.