Marketing Research Analyst

New York
Feb 15, 2013
Mar 17, 2013
Ms. . .
Full Time
The Marketing Research Analyst will be an integral part of the marketing team that works on THE WEEK, Mental Floss and all of their assets – iPad, Mobile, digital and events. This individual will report to the Associate Publisher, Marketing and work very closely with the ad sales and marketing departments. The ideal candidate will have the ability to multi-task and take initiative, have excellent communication and critical thinking skills, creativity, curiosity, strong follow-through, and a passion for marketing. This is a great opportunity to utilize and further develop marketing skills in a high energy environment. Candidates must be team oriented and be able to work with diverse groups of people. Independent judgment is required to plan, prioritize, and organize workload and manage priorities in a fast-paced environment. Work requires continual attention to detail in establishing priorities and meeting deadlines. Positive, can-do attitude combined with flexibility is a winning combination for this role.

Job Requirements:
•1-2 years experience in a marketing or sales department in print or web publishing and/or within an ad agency media department
•Understanding of and strong interest in the evolving media landscape and a strong desire to research and learn about all new opportunities and technologies
•The ability to multitask and juggle numerous requests and deadlines and ability to work in a fast paced environment
•Possess a detail oriented nature, strong analytical and organizational skills, excellent written and verbal communication and interpersonal skills
•Proficient in Microsoft Office Applications a must.
•Mac expertise and knowledge of Keynote or other design programs a plus
•College degree - Marketing, Economics related

Responsibilities will include, but are not limited to:
•Assist on execution of all events and merchandising programs
•Work with digital sales planner and ad operations manager on digital proposals and tracking advertising performance and metrics
•Work with research manager to access and utilize research for presentations and sales collateral and assist in updating sell sheets, media kits and presentations
•Maintain and update all media kits both print and digitally
•Work with marketing managers and sales team on proposals and presentations
•Assist other members of the team with executing various projects on an as needed basis
•Work with Associate Publisher, Marketing and Finance Dept on maintaining and updating marketing dept budget
•Manage vendor relationships including printers and premiums vendors

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