Assoc Mgr- Aquisition/Retention/Loyalty- PEOPLE

New York
Feb 19, 2013
Mar 21, 2013
Randi Weinberger
Full Time
Position: Associate Marketing Manager, Acquisition, Retention, & Loyalty – People
Location: New York, NY
Company: Time Inc.

Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. The company engages more than 138 million U.S. consumers in print, online and via mobile devices each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, and REAL SIMPLE, Time Inc. has owned some of the biggest news stories of the decade and is home to celebrated franchises such as the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and the SPORTS ILLUSTRATED Swimsuit Issue.

Time Inc. offers an exciting career opportunity to join the PEOPLE Consumer Marketing team. PEOPLE is the leading brand in celebrity news, entertainment, and style, and America’s most popular magazine, available in print and on all digital platforms, with more than 42 million readers each week. The role of Associate Manager, Consumer Marketing will afford the right candidate the ability to develop cutting edge customer acquisition and retention skills and learn, hands on, how to build consumer awareness and loyalty across print, online, and mobile platforms. Expect to work in a fast-paced environment, where creativity, risk-taking, and a results-oriented approach are valued.

Key Responsibilities:
• Develop strategic marketing plans and ongoing test agendas for digital subscriber acquisition across multiple platforms including online, tablets and smartphones
• Manage day-to-day marketing activities including creative development, test execution, results analysis, and go-forward recommendations
• Collaborate with cross-functional teams such as internal and external designers, production, fulfillment, list management
• Support manager in executing large scale retention marketing efforts, including evolving our communications strategy and touch points with our consumers
• With manager, build consumer awareness of new product launches and consumer loyalty through smart, innovative marketing. Execute all aspects of loyalty program and track consumer engagement as well as impact on retention. Deliver sound recommendations for program improvements to Brand Senior Management
• Oversee marketing expense budget, forecasts, and monthly reconciliations

Key Qualifications:
• Detail oriented and results-focused
• Ability to multi-task and perform in a fast paced, changing environment
• Self-starter who can work both independently and in a team environment
• Strong analytical skills and proficiency with Excel
• Ability to think both creatively and strategically
• Ability to build relationships across multiple groups and communicate effectively with both peers and upper management, written and verbally
• Passion for media – interest in celebrities, entertainment, and fashion a plus!
• Bachelor’s degree required

Position reports to Marketing Manager. Prior direct marketing experience a plus.

Time Inc., a Time Warner company is a world class branded content company engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 websites in the U.S., it is the country’s largest consumer publisher. Time Inc.’s Consumer Marketing division builds on these brands’ connections with consumers across multiple platforms with an emphasis on innovation and results.