Marketing Manager

Location
New York
Posted
Feb 21, 2013
Closes
Mar 23, 2013
Contact
Ms. Human Resources Director
Duration
Full Time
PARADE has an immediate opening in its New York City office for a Marketing Manager who will be responsible for the development of all ad sales related materials. Qualified candidates will have 4+ years of marketing experience with a background in integrated marketing and publishing.

Excellent writing skills, a thorough understanding of the advertising sales process and the ability to concept strategic advertising platforms across PARADE’s print and digital properties are the main attributes we are seeking. Experience in the development and/or execution of multi-platform programs is a must.

Primary responsibilities include:
?Working closely with the sales team to develop and write compelling integrated marketing proposals that leverage PARADE’s print, digital, mobile, and other assets
?Involvement in managing and promoting the PARADE/dash brands, including national rack cards, promotional ads, newsletters, radio spots, banner ads, etc.
?Use copywriting skills to create mock-ups that bring the proposals to life
?Production of category and client-specific presentations
?Creation of collateral materials that will include sell sheets, brochures, mailings, email communications, brand and event promotions
?Conceptualize, write and fulfill added value programs as needed

Ideal candidates are creative thinkers who possess strong communication skills, are detail-oriented, and can manage multiple projects simultaneously. Other attributes that would lend to your success at PARADE include a familiarity with advertising research, digital marketing, and design.



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Salary Requirements a must.
No Phone Calls. No Agencies.

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