Manager, Public Relations

Canon USA
Feb 27, 2013
Mar 29, 2013
Ms. Lindsay Green
Full Time

Reports to Senior Manager of Public Relations. Manages Canon U.S.A. and business unit relationships and communication with key media. Coordinates and oversees divisional PR support including analyst relations, new product announcements, product reviews, trade show and proactive/reactive media relations. Develop, manage and conduct day-to-day implementation of a strategic public relations plan which is in line with corporate goals/business objectives. Establishes and builds a positive relationship with the media and public, and organizes programs and events to maintain a favorable public image. Acts as a media contact for the organization and is responsible for creating, writing and distributing news releases, pitches, presentations and responding to requests for information from the media, analysts and other sources.

Creates favorable public relations opportunities for Imaging Technologies and Communications Group.
Announces new products to the public, provides all public relations activities which include developing press releases, and represents Canon to the media and analyst community.
Requires daily interaction with trade and consumer media, from the proactive pitching of product news to the coordination of press tours and press events.
Improves return on investment from Public Relations agencies. Acts as a primary contact/client responsible for agency direction and performance relative to publicity and technology news.
Works effectively to understand the needs of the sales groups and product divisions. Maintains regular meetings to support internal groups.
Takes proactive measures to fulfill needs and help meet sales objectives.
Coordinates divisional trade show activity and provides public relations expertise to all shows.
Works in conjunction with marketing and sales personnel to ensure that activities are completed and Canon products are effectively presented.
Manages a team of PR professionals through execution of projects.
Monitors media coverage and promotes awareness and coverage of product awards to relevant constituencies.
Budget development and management.

The incumbent in this position must possess a bachelor’s degree in Communications or Marketing plus a minimum of 12 years experience in public relations or communications for technical products in either a corporate or agency environment.
Must be well-versed in dealing with national and trade press.
The incumbent should possess the demonstrated ability to handle multiple priorities, have experience managing direct reports and meet deadlines with excellent organizational skill and program/personnel management. He/she must be able to communicate technical information and product features, and recognize end-user trends.
Position requires 25 percent travel.

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