Social Media Manager, Amazon Fashion

New York
Feb 27, 2013
Mar 29, 2013
. .
Social Media
Full Time
Amazon Fashion is looking for a creative, analytical and detail-oriented individual to drive awareness, engagement, and conversion through social initiatives. The position will utilize a combination of social network management, community engagement, viral marketing, and on site opportunities, to contribute to the overall social strategy. Successful candidates will possess a deep understanding of social media tactics; experience in overall online marketing; and the ability to balance day-to-day fan engagement and content creation with project management.

  • Oversee all social media platforms from content creation to implementation and reporting.
  • Budget, forecast, analyze and report on pertinent customer revenue and marketing expenses.
  • Identify trends and new technology taking place in mobile, viral marketing, blog and social networking spheres to help us stay ahead of the curve.
  • Identify and create programs and promotions to grow membership and engagement within the social media and community space that align with Amazon Fashion's corporate objectives.
  • Manage reporting to quantify and qualify effectiveness of interactive campaigns.
  • Collaborate and maintain close relationship with traffic organization to maximize reach of social media efforts.
  • Monitor on-line conversations to determine reach and impact with on-line consumers.
  • Work across departments to ensure alignment of all initiatives across all channels (legal, advertising, PR, technology).

  • Bachelor's Degree in Business, Marketing, Advertising or related field required
  • 5 + years of concentrated experience with all forms of digital marketing including mobile, social media, social commerce and display; proven ability to significantly drive engagement and conversion.
  • Strong analytical capability with experience in forecasting and website analytics.

      Established social media and community background

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