Integrated Marketing Director

Location
New York
Posted
Feb 28, 2013
Closes
Mar 30, 2013
Contact
. .
Duration
Full Time
When you join Dow Jones, you become part of one of the most dynamic, creative, and savvy news and information companies in the world.  As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, radio, and television--including some of the widest read and most respected brands, like Factiva, The Wall Street Journal, Barron's, and SmartMoney.  Our media informs the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent.  We continually develop technology to transform information into insight and insight into prosperity.  From 58 countries and in 28 languages, we enlighten and inspire audiences with authoritative, differentiated, and trusted content.
 
The Integrated Marketing Director is responsible for developing marketing programs, presentations, sales tools, research, 3rd party partnerships and added-value ideas that drive advertising revenue across the Journal franchise. This is a leadership position managing 6 direct reports.
 
Position Description
 
The Director and his/her team work closely with the sales, brand, research, product and events teams to create, pitch and execute integrated marketing programs that drive advertising revenue in the following categories:
-         Finance
-         Energy
-         Small business
-         Technology
-         Telecom
-         Consulting
-         Healthcare
-         Books
-         Education
-         Area Development
 
The position requires an in-depth understanding of all Journal products and the ability to articulate to sales and advertisers marketing programs and the benefits of investing in the Journal franchise. 
The Director will be the “face” of Finance & B2B Marketing at the Journal and, therefore, must be a passionate advocate and an industry expert in the assigned categories. This is a “public-facing” role, meant for someone who is comfortable servicing clients on a daily basis and presenting frequently and confidently - internally and externally.
 
Position Requirements
  • Minimum of 10 years of sales development & marketing experience in a related industry  i.e. media (preferably magazine or newspaper publishing)

  • Knowledge of print and online advertising sales, marketing / sales dev and related research and analytics

  • Deep understanding of digital platforms including online, mobile, tablet, video and social media a must

  • Category experience and expertise in B2B/Finance a plus

  • Understanding of the ‘media mix’ and how to articulate the benefits of each type of media platform and translate them into 360 degree custom solutions that meet client objectives. Strategic thinker and  ‘story teller’ who has strong proposal writing and presentation skills

  • Creative mindset – an “ideas person” and a tireless innovator who inspires others to always be pushing the envelope

  • Excellent public speaking and communication skills: written and verbal

  • Strong manager who leads by example and can manage, train and mentor others

  • A “people person” who can work with all levels of sales/marketing team members

  • Exceptional organizational skills with the ability to effectively manage projects, programs, and budgets

  • Proactive team player with the ability to establish relationships and identify growth opportunities both inside and outside the organization – i.e. with 3rd party vendors and tech partners.

  • Elevate The Journal’s presence and increase exposure via industry-specific partnerships and  trade shows related to assigned categories

 
Dow Jones: Making Careers Newsworthy
At Dow Jones, our managers work to meet our equal opportunity and affirmative action objectives and our employees help to foster a professional, welcoming and encouraging environment.
EOE/AA/M/F/D/V
 
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