Online Marketing Coordinator/Webmaster

New Haven
Mar 05, 2013
Apr 04, 2013
Ms. See Posting See posting
Full Time
General Purpose:
Reporting to the Online Marketing Manager, the Online Marketing Coordinator will be an integral part of the marketing team who will lead YUP’s online traffic and marketing initiatives. Directly working with online publishers, search engines, ad-networks, and social networks, this role will support various programs and projects, including online marketing and advertising campaigns, the associated creative production and marketing copy, and all reporting/analysis.

•Six years of related work experience, four of them in the same job family at the next lower level, and a high school level education; or four years of related experience and an Associate Degree; or little or no work experience and a Bachelor’s Degree in a related field; or an equivalent combination of experience and education.
•Strong understanding of ROI-oriented marketing, social media, and Internet marketing/advertising models.
•Excellent management, problem solving, and analytical skills.
•Superior verbal, written and presentation skills.
•Strong quantitative, analytical skills, ability to use statistics to yield actionable items.
•Proficient in Word, Excel and PowerPoint.
•Preferred: Experience creating, managing online lead-generation advertising, social media, search engine, affiliate, web, and email marketing. Communicating results of analyses to various levels including executive management, to help make better online marketing decisions based on data. Previous experience using analytics tools such as Google Analytics, Flurry to better understand website visitor behavior.

Application: For more information and immediate consideration, please apply online at - the STARS req ID for this position is 20377BR. Please be sure to reference this website when applying for this position.

We invite you to discover the excitement, diversity, rewards and excellence of a career at Yale University. One of the country's great workplaces, Yale University offers exciting opportunities for meaningful accomplishment and true growth. Our benefits package is among the best anywhere, with a wide variety of insurance choices, liberal paid time off, fantastic family and educational benefits, a variety of retirement benefits, extensive recreational facilities, and much more.

Yale University is an affirmative action/equal opportunity employer. Yale values diversity in its faculty, staff, and students and strongly encourages applications from women and members of underrepresented minority groups.

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