Public Relations Manager

New York
Mar 06, 2013
Apr 05, 2013
Shannon Flynn
Full Time
Provide tactical support to AVP, Public Relations.

Manage and field all PR requests for photo shoots, print and online editorials, with a good understanding of SAP.

Manage blogger activity and outreach.

Act as watch PR specialist including organizing press appointments at annual SIHH trade show in Geneva.

Build on existing relationships with journalists, editors, bloggers and publications’ staff, while securing positive quality coverage.

Actively pitch and secure press on products, regional, national and wholesale events and initiatives.

Oversee internal PR communications via VCA Bulletin and monthly updates to HQ.

Execute press launches based upon HQ guidelines and local timing, along with Marketing Department.

Write press releases for specific initiatives and events.

Supervise/maintain media list maintenance, press clippings analysis and recaps.

Interact with the PR team at HQ in Paris.

Maintain PR budget, including all monthly accruals and quarterly YTD estimates.

Provide support for VIP/Celebrity requests as needed.

Manage 2 full-time interns.


Bachelor’s Degree in related field

Minimum of 5 years work experience in Public Relations within the luxury industry focused on external communications and expertise in media relations.

Excellent and well established press contacts.

Self-starter with strong presentation and superb writing skills.

Comprehensive familiarity with print, online and social media landscapes.

Excellent communication and interpersonal skills with a proven ability to communicate effectively, both orally and in writing.

Excellent organizational, planning and time management skills.

Proficient in Microsoft Office.

To apply, please go to the richemont careers website and submit your resume for review. We look forward to hearing from you.

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