VP/Group Strategy Director

Mar 06, 2013
Apr 05, 2013
John White
Full Time
We are seeking a VP/Group Strategy Director to join our Boston team. The ideal candidate will primarily be responsible for providing the inspiration from data-driven insight to yield ideas that will accelerate success. Key Qualifications:
  • A strategic thought-leader on key client engagements, in helping to impact brand, messaging and connections strategy
  • Research Ambidextrous - must respect, understand and flawlessly execute qualitative and quantitative methods
  • Critical Thinking Skills - analytical, creative, and lateral
  • Marketing Acumen
  • Cultural Voyeur
  • Digital Savvy/Embraces Social Media
  • Strategic Provocateur - curious and questioning
  • Can tell and sell a story - presentation and writing skillsKey Responsibilities:
  • Fielding and managing primary research projects - including insight mining, creative testing and application of client-provided research to strategic and creative approaches
  • Applying insight to shape brand development and ideation
  • Catalytic idea, architecture, positioning, brand focus
  • Provide clear, compelling creative direction
  • Creative brief, messaging hierarchy
  • Using an array of syndicated research tools to enrich, define and understand the core target
  • Demographic, psychographic, behavioral, and attitudinal
  • Stay current and connected to popular culture
  • Trends, insight, and foresight
  • Be an end to end strategic sounding board, as part of the strategic development process
  • Creative, strategic, media, digital
  • Be a planning ambassador and mentor
  • Employ best practices, provide training and guidanceKey Role(s):
  • Liaison for all research activities
  • Contribute as a fully integrated member of client oriented brand teams
  • Provide brand planning support on new business efforts
  • Share, learn, and collaborate with other members of the planning team - in contributing to the collective wisdom of the group
  • Develop thought leadership perspectives, write papers, and blog entries in contributing to the intellectual capital of the planning group
  • Develop key partnerships with account management, strategic analysts, creatives, digital groups, and media teams

    Four-year degree is required.7-10 years brand & strategic planning experience required.Mullen is an eoe encouraging diversity in the workplace.

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