Research Strategist for O, The Oprah Magazine 1794
The Research Strategist is responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story. Interact with the entire sales and marketing staff, Hearst Corporate Research, as well as vendors including syndicated providers and survey/research firms. Function as the principal liaison between O sales and Hearst Corp research to review/provide analysis/packaging of all requested runs. Create/update General and Category presentations, working with the Executive Marketing Director and art department. Create custom sales presentations and mailers/marketing pieces as needed. Assist in the development of annual strategic research plan and budget. Maintain and continue to develop a reader panel;conduct (by directing an outside vendor) regular surveys of the reader panel-both on behalf of O and for advertisers. Manage other special studies as needed. Translate and package study findings into meaningful presentations that will enable account managers to present O as a valuable resource and partner to client/agency prospects. Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released.
The ideal candidate for this manager-level position will have 2-3+ years' experience in research, will be completely fluent with syndicated research, analytical, and love to dig deep to come up with compelling stories. She/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive sales. They will be able to design/drive proprietary research studies including but not limited to reader panel surveys. Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client/agency prospects on sales calls. Good writing skills are a huge plus.