Integrated Marketing MGR The Oprah Magazine (1673)

Location
New York
Posted
Mar 07, 2013
Closes
Apr 06, 2013
Contact
Hearst Recruiter
Category
Publishing
Duration
Full Time

Integrated Marketing Manager, O, The Oprah Magazine



  • Collaborate with 3-4 sales reps to create dynamic, multi-platform Sales Marketing proposals and presentations for clients that drive Ad Sales revenue

  • Develop and execute standard and custom merchandising programs including advertorials/impact units, consumer events, digital/social, multimedia, sampling, events, etc. across multiple categories

  • Partner with OWN/Oprah.com for on-air and digital teams to develop high-impact, 360° programs

  • Oversee all aspects of custom marketing programs from idea generation/proposal writing through project execution and budget management

  • Assist in the development of sales support materials including sell sheets and other program collateral.

  • Manage daily workflow process, including prioritizing proposals and follow-up on all materials delivered to sales partners

  • Develop relationships with third party organizations and vendors to enhance arsenal of Integrated Marketing / Ad Sales offerings for the brand

  • Work on umbrella programs and events as assigned

  • Manage the hiring, training, development, and workflow of 2-3 interns each semester

Required Skills:


  • Solid writing skills

  • Strong creative skills and experience in developing compelling integrated marketing programs, sales materials and events; strong copy writing skills preferred.

  • Candidate must be a creative thinker and team player with a solid knowledge of marketing and media business

  • Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment

  • Strong written, verbal and presentation skills

  • Proficient in MS Office

Experience:

3+ years of experience in marketing at a consumer magazine.



More jobs like this