Marketing Manager

New York
Mar 07, 2013
Apr 06, 2013
Ms. Suzannah Kerr
Full Time
The Candidate:

You are a passionate and experienced marketing executor who has been successful at helping to build unique, progressive brands. You are a pop culture junkie and follow the latest trends in fashion, retail, consumer products, technology and entertainment. You are self-motivated and consider yourself a ‘doer.’ You are curious and imaginative, and have a strong process-driven, executional side. You thrive in a fast-paced, entrepreneurial environment, but understand the importance of discipline in order to get things done and make things happen quickly and effectively. You are extremely collaborative. You have a proven ability to create compelling marketing plans and are excited to put your stamp on the world through the Quirky brand movement. If you like what you’ve read so far, then please read on because this role may be perfect for you.

The Job:

As our Marketing Manager, you will:

Report directly to Director of Brand Marketing, Whitny Sobala

Drive flawless execution of all Quirky priority product launches and retail marketing initiatives

Serve as a liaison between Marketing, Sales and Product/Design

Collaborate closely with others in the Quirky Marketing matrix including, but not limited to Strategic Partnerships, Experiential, Digital/Social Media, Retail, Advertising and PR in order to develop compelling buzz-worthy marketing launch plans, which drive brand value, increase revenue, and support the Quirky story

The Responsibilities:

Develop and execute consumer-focusing product launch plans that elevate the market potential and consumer appeal for Quirky products/product lines

Lead cross-functional team in the development of all launch communication materials, including digital presence, PR, consumer promotions, in-store displays, and point of purchase materials

Act as brand lead for all hero product retail marketing programs, collaborating with the Retail Team to develop retail programs that are consistent with overall Quirky marketing strategies, consumer target and brand positioning

Assist with the development of relevant community briefs and creative briefs to drive community engagement, consumer engagement and ultimately, sales, for all hero products

Build relationships with all key internal cross-functional partners including Experiential, Strategic Partnerships, Digital/Social Media, Design, Community, Advertising, PR, Sales and Legal, in order to effectively execute cohesive, holistic, consumer-facing product launches

The Qualifications:

6+ years marketing and brand-building experience in traditional and non-traditional client marketing organizations, preferably on image-focused brands (background in fashion/lifestyle brand(s) and e-commerce is a plus!)

You love the world of new products and have some experience in new product development

You have deep experience in executing successful consumer and retail product launches across multiple consumer touch-points

You are versatile and comfortable working across multiple product categories and price-points, for a range of different retailers and consumers

You possess excellent communication, project management, and time management skills, with the ability to handle multiple, simultaneous priorities

You have the ability to thrive in an entrepreneurial, non-process oriented environment

You are detail-oriented, highly organized and can bring discipline to the existing team

You know how to analyze campaign effectiveness, and can optimize sub-optimal campaigns and distill learnings for Brand and other cross-functional teams

You are extremely collaborative and have strong interpersonal skills

You are confident, can articulate a point of view, and are transparent and fearless

You have an unrelenting intellectual curiosity and take pride in doing awesome work

You have a passion for what we are doing at Quirky

The Application:

Check us out at Spend some time on our site understanding what we do. If you like what you see, please continue

Submit your resume with a customized cover letter addressed to me, Whitny Sobala, telling me why you want this job and why we should pick you

In order to be considered, you must either attach a PDF of your portfolio to your application or link us to your portfolio website in the section where we ask for your "Website, Blog, or Portfolio

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