Associate Media Director/Social Strategy Lead

San Francisco
Mar 08, 2013
Apr 07, 2013
Advertising, Other
Full Time
Are you tired of developing media plans that are thrown over a wall to the creative team?

Do you believe that if you could have been part of the creative process that the work would have been better?

If so, then this could be the opportunity for you.

At Swirl, we do things a little differently, and need someone who knows the rules of today's media world, but who desperately wants to break them in order to deliver consumers real value.

Our Associate Media Director (AMD) role is a media and agency leadership position as well as a hands-on team manager and mentor. The AMD sets the working style for the group, leads the strategic direction and is also a marketing partner for our clients. A primary focus and required skillset for the AMD role is being the agency social strategy expert-developing and leading engaging and measurable social media plans for our clients as well as keeping the agency at large abreast of the current trends in social. This person is an expert on the clients' business and is revered as a thought leader on the business by both the clients and the agency. The AMD is responsible for demonstrating a strong working knowledge of the entire media landscape space and available media research. This individual is also responsible for identifying business opportunities and solutions. The AMD partners with the Account lead to set the tone for how the account is managed by assuring focus on key client objectives and leveraging appropriate talent and resources while maintaining profitability.

Candidates for this position will show a mastery of media planning skills, and should have the ability to affect the big picture and have the tactical skills to plan and execute all media. He/She must also be able to interpret data, uncover behavioral insights and articulate strategic approaches for not only the advertising, or the brand, but for the client's business. In this position, you will be asked to provide inspiration for creative teams to help develop great work and facilitate communications between the creative and media teams. While a collective effort, it's ultimately the responsibility of the AMD to ensure that the creative ideas can be activated within media budgets as well as media rules and specifications.

Does the below describe you? If so, we think you could have a career at Swirl:

* Someone who loves advertising and marketing, but believes it needs to change
* Someone who can back up their ideas with facts and logic
* Someone who embraces data and analytics 2.0
* Someone who will fight for their beliefs
* Someone who has the patience of a saint and the drive of a linebacker
* Someone who likes a challenge, no matter how big or small
* Someone who loves ideas that have never been done before, and will do whatever it takes to make them happen
* Someone who takes the term "scrappy" as a compliment
* Someone who loves pop culture
* Someone who is fascinated by how technology is changing our lives
* Someone who knows how to work a room and bring people together
* Someone who wants to participate in the creative process
* Someone who can mix hard core DR with crazy experiential ideas

And, to be candid, we are not looking for:

* Someone who says it can't be done
* Someone who is afraid of getting their "hands dirty"
* Someone who blames the creative when their plan doesn't
* Someone who is ok with business as usual
* Someone who cracks under pressure

What we expect you'll bring to Swirl:

* Fortune 100 brand media experience
* Proven track record of incorporating social media into your ideas in engaging and measurable ways
* Experience helping clients figure out how much to spend and how to measure success
* Experience executing and managing ROI-based DR and mobile campaigns
* Experience marketing to Millennials
* Experience with retail clients
* Experience with technology clients
* Experience executing and managing RTB/DSP campaigns
* Understanding of SEM
* Experience using social listening tools to gain consumer insights
* Experience in influencer marketing
* Excellent presentation writing and communications skills

Tools you should know how to use:

* Research and consumer insight tools such as MRI and @plan
* Competitive tracking tools: StrADegy/Adviews (or similar competitive tool)
* Ad serving tools: Doubleclick, Media Plex (or other adservers)
* Web analytic tools: Google analytics/Omniture
* Social listening tools: Radian6

What we expect from you:

* A "can do" attitude
* A collaborative spirit
* Mastery of digital, mobile and social media
* A well thought-out and supported opinion
* A passion and following of the ever-evolving digital and social ecosystem
* A willingness to get your hands dirty
* A drive for excellence

What you can expect from us:

* A culture of excellence
* Passionate colleagues
* Fair compensation
* Exciting collaborative environment
* A forum to have your ideas heard and built upon
* Access to executive leadership
* Autonomy and the room to make decisions
* The runway to maximize your ability
* A great culture for the fun and curious
* Training to continue to improve and grow

Our new site is launching in the next few weeks. For now, to understand our culture and see recent samples of our work and coverage of our work, check out our Facebook page:

About us

Founded in 1997, Swirl is an independently-owned advertising and marketing agency based in San Francisco. Our clients range from national and international brands such as Microsoft Stores, Clorox (Hidden Valley Ranch & Soy Vay), eBay, Cost Plus World Market, Playdom, Western Athletic Club, Delta Dental, and California Table Grape Commission to regional favorites, like Torani, Pier 39, The Marine Mammal Center, the San Francisco YMCA, U.C. Berkeley's College of Natural Sciences, and Common Sense Media.

We believe that "doing" sits above "saying," because when you do something, connections are made. There is a growing level of cynicism surrounding messaging without actions. When a brand truly stands for something, they act upon those values. We believe it is the role of the modern agency to help clients "do" something that matters and then amplify the conversation around that action through the various forms of media, including digital. We work with our clients to find ways to act upon their shared values with their customer base. Connections are the new social currency and we believe that brands will be built upon the connections they make. With the client, we set our goals for these connections and measure our success across multiple variables to ensure that the connections we are making are meaningful and converting to sales and overall awareness.