Sr. Manager, Digital & Retail Business Development

New York
Mar 11, 2013
Apr 10, 2013
Shannon Flynn
Full Time
•Partner with Senior Management on all E-commerce department activities. Ensure project timelines are update regularly and coordinate with all resources to facilitate the success of the e-commerce sales channel.
•Be a bridge between the Contact Center and the warehouse fulfillment facilities to ensure order processing and resolve systemic issues.
•Key User for Contact Center Front End Portal (CCFE), Coremetrics, Accertify and Piaget US Content Management System.
•Provide strategies for improving traffic to the Brand site, including optimization of organic and premium search results and placement of on-line links.
•Maintain the on-line catalog of products including “visible” and e-sellable” ranges via the site CMS. Coordinate stock review, replenishment, forecasts, supplies and consumables with the local supply chain team.
•Partner with Senior Management in managing transversal integration of all aspects of local e-commerce projects including marketing, analytics, e-CRM, digital advertising, PR & social media, stock & supply chain, IT, logistics, retail, after sales service and local third party vendors.
•Work closely with PHQ E-Biz team and outside consultants to optimize for maximum SEO and SEM exposure in the US market.

Retail CRM
•Propose local CRM strategy and action plans. Analyze results and impact of current CRM action plans; create and implement new CRM programs; benchmark competitors programs in the luxury goods sector; coordinate with HQ CRM departments, in order to adapt corporate guidelines to local market specificities; and participate in worldwide CRM strategy definition, providing HQ team with feedback and information on US market specifics.
•Customer Database completeness, accuracy, growth and maintenance. Oversee and manage the database quality analysis; define and implement process and action plans in order to feed and develop the database, and to improve data quality; support and motivate boutique staff so that data continues to be fed into the CRM database; and coordinate with IT to solve any technical issue related to the CRM database.
•Carry out appropriate Customer Database analysis. Analyze customer typology and behavior, perform ad hoc analysis as needed by Marketing or Retail departments, debrief analysis with Senior Management, discussing with them action plans that could be implemented.
•Manage direct mailing activities: Manage the annual and new product launch mailing campaigns; coordinate with edition agencies, manage the edition budget; coordinate with the boutiques and retail operations; propose and build new tools to be developed locally as needed; and analyze direct mailing activities results and make proposal for improvement.


•Bachelor’s degree in Business, Marketing, Life Science or Computer Science is required.
•3-4 years’ experience in the arena of both Online and Offline Marketing; optimizing and growing e-commerce and retail sales channels.
•Experience in negotiating business terms with marketing partners is a plus.
•Experience evaluating and optimizing performance.
•Strong quantitative, analytical and problem solving skills.
•Excellent communication and exceptional interpersonal skills, effective and persuasive.
•Must possess the ability to work in a dynamic, service oriented environment.
•Highly innovative, productive and efficient with excellent time-management skills.

Technical Skills and abilities

•Search marketing programs including Google, Yahoo and MSN.
•SAP knowledge highly desired.