Manager, Advertising and Promotions

Location
New York
Posted
Mar 12, 2013
Closes
Apr 11, 2013
Contact
Human Resources
Duration
Full Time
The Integrated Marketing and Promotions department of HarperCollins Children’s Books seeks a Manager to support the Director of Integrated Marketing and Promotions. This position requires an understanding of advertising/media buying with experience working with an advertising agency on all print and online advertising while being a liaison to Marketing, Editorial, Sales, and Managing Editorial. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Job Responsibilities:
- Manages operations for all ads – creates schedules, pulls art, sends creative brief to agency, communicates all dates/info to marketing, creates tracking links and provides creative direction.
- Serves as Subject Matter Expert for Marketing for all advertising issues – recommends placement, evaluates campaign success etc.
- Fields communications from third parties who want us to advertise with them.
- Negotiates partnership contracts with sites as needed.
- Provides post campaign analysis.
- Researches Internet for potential sites.
- Helps develop media plans specifically investigating sites, special opportunities and positions.
- Understands available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics.
- Helps supervisor to advise marketing groups on best ways to integrate media into their advertising and marketing plans
- Works with supervisor to assure projects are completed on time and adhere to (within) budget.
- Keeps up with the latest trends in media.

Required Skills:
- Extremely strong knowledge of interactive marketing
- Experience managing online Display, Paid Search, Social, and Mobile campaigns
- Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
- A passion for the digital planning process
- Strong organizational, time management skills and attention to detail required
- Exceptional written and verbal communication skills required
- Must be able to work independently and understand the importance of deadlines
- Must possess the skill to set priorities and problem solve
- Strong computer skills necessary with PC and MAC (MS Office and Adobe Creative Suite)
- Copyediting and writing skills a plus

Required Experience/ Preferred Qualifications:
Candidates will have a minimum of 5 years’ work experience within the publishing industry, advertising agency or marketing experience preferred.


To apply, please submit your cover letter and resume through our website: http://harpercollinscareers.com. No phone calls/agencies.