Manager, Advertising and Promotions
The Integrated Marketing and Promotions department of HarperCollins Children’s Books seeks a Manager to support the Director of Integrated Marketing and Promotions. This position requires an understanding of advertising/media buying with experience working with an advertising agency on all print and online advertising while being a liaison to Marketing, Editorial, Sales, and Managing Editorial. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.Job Responsibilities:- Manages operations for all ads – creates schedules, pulls art, sends creative brief to agency, communicates all dates/info to marketing, creates tracking links and provides creative direction.- Serves as Subject Matter Expert for Marketing for all advertising issues – recommends placement, evaluates campaign success etc.- Fields communications from third parties who want us to advertise with them.- Negotiates partnership contracts with sites as needed.- Provides post campaign analysis.- Researches Internet for potential sites.- Helps develop media plans specifically investigating sites, special opportunities and positions.- Understands available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics.- Helps supervisor to advise marketing groups on best ways to integrate media into their advertising and marketing plans- Works with supervisor to assure projects are completed on time and adhere to (within) budget.- Keeps up with the latest trends in media.Required Skills:- Extremely strong knowledge of interactive marketing- Experience managing online Display, Paid Search, Social, and Mobile campaigns - Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction- Proven ability to develop and maintain strong professional relationships with colleagues and vendors - Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes- A passion for the digital planning process- Strong organizational, time management skills and attention to detail required- Exceptional written and verbal communication skills required - Must be able to work independently and understand the importance of deadlines- Must possess the skill to set priorities and problem solve - Strong computer skills necessary with PC and MAC (MS Office and Adobe Creative Suite)- Copyediting and writing skills a plusRequired Experience/ Preferred Qualifications:Candidates will have a minimum of 5 years’ work experience within the publishing industry, advertising agency or marketing experience preferred. To apply, please submit your cover letter and resume through our website: http://harpercollinscareers.com. No phone calls/agencies.