Manager, Advertising and Promotions

New York
Mar 12, 2013
Apr 11, 2013
Human Resources
Full Time
The Integrated Marketing and Promotions department of HarperCollins Children’s Books seeks a Manager to support the Director of Integrated Marketing and Promotions. This position requires an understanding of advertising/media buying with experience working with an advertising agency on all print and online advertising while being a liaison to Marketing, Editorial, Sales, and Managing Editorial. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Job Responsibilities:
- Manages operations for all ads – creates schedules, pulls art, sends creative brief to agency, communicates all dates/info to marketing, creates tracking links and provides creative direction.
- Serves as Subject Matter Expert for Marketing for all advertising issues – recommends placement, evaluates campaign success etc.
- Fields communications from third parties who want us to advertise with them.
- Negotiates partnership contracts with sites as needed.
- Provides post campaign analysis.
- Researches Internet for potential sites.
- Helps develop media plans specifically investigating sites, special opportunities and positions.
- Understands available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics.
- Helps supervisor to advise marketing groups on best ways to integrate media into their advertising and marketing plans
- Works with supervisor to assure projects are completed on time and adhere to (within) budget.
- Keeps up with the latest trends in media.

Required Skills:
- Extremely strong knowledge of interactive marketing
- Experience managing online Display, Paid Search, Social, and Mobile campaigns
- Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
- A passion for the digital planning process
- Strong organizational, time management skills and attention to detail required
- Exceptional written and verbal communication skills required
- Must be able to work independently and understand the importance of deadlines
- Must possess the skill to set priorities and problem solve
- Strong computer skills necessary with PC and MAC (MS Office and Adobe Creative Suite)
- Copyediting and writing skills a plus

Required Experience/ Preferred Qualifications:
Candidates will have a minimum of 5 years’ work experience within the publishing industry, advertising agency or marketing experience preferred.

To apply, please submit your cover letter and resume through our website: No phone calls/agencies.