Search Marketing Specialist

Mar 14, 2013
Apr 13, 2013
John White
Advertising, Other
Full Time
We are seeking a Search Marketing Specialist to join our Boston digital/mediahub team. The ideal candidate will have the proven ability to execute and manage PPC campaigns, including:- Perform keyword research- Write compelling search ad copy- Set up accounts and campaigns within PPC best practice guidelines- Ongoing bid testing and optimizations- Keyword, copy, and landing page testing- Monitor performance, budget pacing and trends to meet campain goals- Identify new opportunities for account growth - Ability to create reports and effectively communicate search performance to clients and management- Communicate with vendors to learn about new opportunities for client growth and solve any account issues - Proactively read industry trades and share new or relevant findings with the team- Strong know-how of Excel and PowerPoint- Quantitative and qualitative analytical skills- Ability to multi-task in a fast paced environment- Familiarity with SEO a plus- Experience with bid management platform a plus

Four-year degree is requiredHigh proficiency in Google Adwords and Bing Adcenter1-2 Years of Paid Search Engine Marketing experienceMullen is an eoe encouraging diversity in the workplace

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