Marketing Manager

Location
Bethesda
Posted
Mar 15, 2013
Closes
Apr 14, 2013
Contact
Ms. Lee Davis
Duration
Full Time
LiveHealthier is looking for a Marketing Manager to join our new and innovative Marketing and Engagement Team. The Marketing Manager is responsible for communication plan development and execution to support the Team’s Mission to safeguard the LiveHealthier brand. Love managing fresh, innovative campaigns and experiences? Interested in creating and delivering powerful marketing campaigns that motivate people to lead healthier, more productive lives? Then join us.

The Marketing Manager is responsible for creative brief development; creative team briefing; and ensuring all executions and touch points are on strategy and meet client expectations. The Marketing Manager teams with Program Managers to ensure writing and content for materials is consumer-focused and resonates. He/she also ensures the portal carries consistent message points; has a consistent ‘look-and-feel’ and offers an excellent user experience. The Marketing Manager reviews campaign performance and optimizes resources from the creative team. Deliverables in this position include: integrated communication plans, target audience demo and psychographic profiles, creative briefs, seamless end user experience, consumer oriented content and primary research. This newly created position will report to the Director of Engagement. The Marketing Manager will join forces with a fast-growing, energetic team who are passionate about health and wellness.

Major Activities:

•Develop communication strategy, plans and tactics
•Team with copy writers to create and optimize online and print communications pieces
•Deliver a seamless end-user experience that maintains communication and visual integrity, while driving participation
•Interpret consumer data to inform and innovate communication plans
•Effectively communicate and coordinate with Client Services, Engineering and Production

Experience and Characteristics:
•Bachelor’s degree in Marketing, Communications or related field
•3+ years’ experience in developing and implementing marketing plans for new and existing products
•2+ years’ experience in creative concepting
•Strong writing skills
•Experience with usability testing
•A desire to help and motivate people to improve their health
•Superb communication skills and attention to detail
•Ability to operate on a strategic and tactical level
•Personality that thrives in a fast-paced, ever-changing market and environment


Interested candidates will need to provide the following: A resume, a good reason why you’d like to work here, a writing sample or redacted marketing or communications campaign plan and your salary history—all sent as individual attachments titled last name_item name (i.e. last name_resume) to this ad, attention: Marketing Manager. Please submit all the information requested. Incomplete applications will not be reviewed.

Please, no phone calls. Consideration will only be made for full-time applicants for this position. Do not contact us if you are a recruiter. Thank you.

EEO Employer

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