Integrated Marketing Manager, Men's Health

New York
Mar 15, 2013
Apr 14, 2013
Mr. Steve George
Full Time
Men’s Health is currently seeking a seasoned integrated marketing professional to join our New York-based Integrated Marketing Department. The overall goal of the Integrated Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the fashion, watches and grooming categories.

Responsibilities include:

•Developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue
•Writing all merchandising, marketing and category and sales materials for category specific clients
•Acting as partner with designated sales reps to develop sales strategy and drive category growth
•Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
•Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, samplings, etc.)
•Identifying and developing third party marketing partnership for the brand
•Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
•Preparing program summaries upon completion of executed activities
•Working within established budget guidelines and managing costs for all projects
•Other duties as required


•Proven ability to identify, develop, sell and execute results-oriented 360-degree programs
•Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
•Strong written and verbal communication skills
•Polished presentation skills
•Awareness of current culture as it relates to the brand and relevant promotional opportunities
•Fashion and/or grooming category experience is a plus
•College degree required
•4-6 years integrated industry or related experiences

Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours.

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