PR/Marketing Director, Accessories Brand

Employer
Location
New York
Posted
Mar 22, 2013
Closes
Apr 21, 2013
Contact
Ms. Laura Burnosky
Duration
Full Time
We are seeking an in-house PR Director to supervise and direct the company's public relations. The company is looking for someone who understands current trends, can predict upcoming trends, keeps current with fashion news and events, and has a sophisticated level of taste. Excellent communication skills, both written and verbal, are essential. We are looking to find a PR Director to fit in with our lively office atmosphere and who embodies the notion of "downtown chic."

PRIMARY RESPONSIBILITIES:

Secure effective press coverage [features as well as product placement] in top national, regional and online media outlets??
Maintain strong relationships with Fashion Directors, key editors, stylists and bloggers?
Create innovative communications strategies each season for the brand and diffusion lines
Communicate press efforts to the CEO on a weekly basis
Cultivate relationships with influencers for product seeding/recruit brand ambassadors
Attend key industry events?
Create, distribute and maintain editorial reports, press clippings and brand marketing materials
Conceptualize and execute Press Days and Consumer Events
Create and maximize the brand's online and social media image
Co-Produce seasonal lookbooks along with the Design Team

REQUIREMENTS

Minimum 3 years experience -- not including internships?
Superior knowledge of fashion media practices, as well as a phenomenal track record in garnering top tier coverage in print, broadcast TV and online mediums
Solid understanding of fashion/accessory trends and market
Must exhibit strong writing, communication and presentation skills
High level of interest and proficiency in New Media landscape and experience with outlets including blogs, communities and networks
Bachelors degree -- ideally in Communications, Journalism, Public Relations, English or Marketing
Must be proficient in PowerPoint, Excel, Word ?and Photoshop

Please submit cover letter (keep it brief), resume and salary requirements to jobs@eugeniakim.com


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