Communications Director - Land, Water & Wildlife

Mar 25, 2013
Apr 24, 2013
Human Resources
Full Time
Overall Function

The Communications Director-Land, Water & Wildlife (LWW) is responsible for designing and implementing strategic communications campaigns and media outreach to achieve the program's goals for aligning economic incentives with environmental outcomes in the U.S., particularly on working lands -- farms, ranches, and forests – that feed and fuel the world.

The Director will oversee traditional and new media relations, website and blog strategy, speaking engagements, thought leadership activities, events and collateral development related to EDF's work. This position requires an understanding of and keen interest conservation issues, knowledge of key stakeholders in the national environmental dialogue, and an ability to manage multiple projects at once.

The Director will report to EDF's Senior Vice President for Strategy and Communications and coordinate closely on a day-to-day basis with LWW leadership and program staff. S/he will manage a team of professionals who support our communications strategy and activity.

Key Responsibilities

•Develop, implement and oversee communications strategies and tactics that advance the program's goals including media outreach, social media, online communications and collateral development
•Manage a team and continually build team skills to help achieve strong communications results through various channels (media, online, blog, speaking engagements, etc.
•Lead development of messaging and LWW branding to be used by the program staff and conceive integrated issue-marketing campaigns using cross-disciplinary communication and outreach channels for maximum effectiveness
•Manage PR/communications agency support, including developing RFPs, assessing agency expertise, and managing agency teams for excellent results Plan and execute events such as press conferences and in-person meetings with media and other influentials
•Create, edit and proofread written, online and video materials under intense deadline pressure
•Maintain online and traditional media relations and maintain regular contact and strong relationships with targeted reporters.
•Oversee all social media elements including Facebook, Twitter and LinkedIn Ensure effective internal communication between LWW leadership and LWW program staff
•Bring communications expertise to the program and influence the program's direction and goals
•Help to prepare program staff with training and advice for communications opportunities
•Prepare summaries and analyses of media coverage on a monthly basis
•Develop and manage relationships with other NGOs and firms engaged in the conservation space to ensure cross-pollination of ideas and strategies
•Track and share metrics around the communications traction of EDF's work in conservation


•Minimum 8 years marketing communications experience, preferably in a political or issue advocacy context, environmental media experience is a plus
•Proven ability to use communications as a tool to achieve policy goals
•Strong team management and mentoring skills
•Superb marketing strategy, writing, editing and communications skills
•Experience pitching and developing strong relationships with top tier media; familiarity with environmental media a plus
•Experience managing a blog, including blog promotion strategy and implementation and/or online community-building
•Experience providing creative communications support and strategy to multiple internal project teams simultaneously
•Ability to strategize and implement communications projects across multiple platforms for maximum impact in the environmental and business space
•Track record of producing national and regional media coverage
•Experience building a public platform for leaders within a company or organization
•Experience hiring and managing communications consultants/agency support
•Strong presentation skills Budgeting and strategic planning skills

This position may be located in Washington, DC, or San Francisco, CA

Due to the volume of employment applications and queries received, EDF is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate.

Environmental Defense Fund is an Equal Opportunity Employer

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