Digital Development Director

New York
Mar 25, 2013
Apr 24, 2013
Ms. Kirsty Devine
Full Time
The candidate will feel comfortable explaining and advocating the various technologies associated to current digital advertising trends across the business, whilst balancing the requirements of the overall advertising department’s targets and goals.

The Digital Development Director will be principally responsible for managing and growing our US advertising revenues through the use of data and technology. H/she will oversee a staff of 2-3 ad ops professionals.

This involves but is not limited to:
• Programmatic/RTB efforts: building out strategies to avoid channel conflict and maximize overall revenues; working with agency trading desks to manage bidding and sending active leads to the appropriate client and agency teams; providing pricing advice and set up and management of private marketplaces and open market trading
• Exploration and management of buy-side efforts – product ownership of our Publisher Trading Desk/Audience Extension experiments
• Creative and intelligent application of 1st and 3rd party targeting segments, providing packaging and optimization solutions to ensure client’s objectives are met, whilst balancing the demands of our inventory supply
• Responsibility for helping the sales team monitor campaign performance across Deepview, Metamarkets and other proprietary and third-party digital tools.
• He/she will also be responsible for ad operations and delivery, and oversee the Ad Ops staff, working in close concert with the Adops team HQ in London
• Attention to yield management and inventory opportunities
• Oversight of all proposals in regard to inventory availability and pricing
• Eye for detail to ensure orders are correctly entered and fulfilled
• Communication of issues relating to order delivery to appropriate staff and management.
• Work with the ad ops team to ensure campaign effectiveness and optimization.
• Ensuring every team member across the region is fluent in all existing and new digital products and tools, including which products should be applied to which clients and campaigns

- Ensuring maximum revenue is driven from programmatic/RTB efforts in the US
- Work with agency trading desks to manage inventory and approve clients on our platforms
- Provide campaign and audience analytics that in turn create compelling sales stories and winning campaigns
- Provide internal training and explanations around the associated technologies
- Closely coordinate efforts with client and agency team heads, ensuring orderly approval of qualified accounts and driving volume intelligence back to the appropriate team members
- Ensuring proprietary analytics tools such as Deepview and Metamarkets platforms are fully adopted and utilized – developing audience insight and pricing and packaging recommendations
- Build out product proposition and trial clients for buy-side activities under the Publisher Trading Desk/Audience Extension project work
- Work with Ad Ops to optimize campaigns and with internal teams to proactively communicate recommended changes to clients/agencies
- Building out Salesforce as a critical tool for managing our RTB and digital analytics capabilities
- Ensuring orders entered into our systems are 100% accurate, and any adjustments are well communicated and accounted for
- Creation of case studies

Required Skills
- At least 5 years experience in digital ad sales or buying, or commercially minded operations role, or within buy-side or sell-side ad tech vendor
- Familiarity with advertising technologies on the sell-side or buy-side of the online ad landscape including data collection, verification, real-time bidding, behavioural targeting, cookie matching, SSPs, DSPs, DMPs and exchanges
- Deep knowledge, understanding and passion for the digital advertising world and the digital media landscape
- Exceptionally numerate with an in depth analytical background and ability to communicate data to all levels
- A skilled professional with excellent communications skills and strong interpersonal skills
- A strategic thinker who can “think outside the box” and who has a track record of conceiving and delivering new and creative solutions
- A focus on internal clients and clear ability to foster strong, positive ties within organizations
- A strong work ethic and ability to work early morning hours to communicate effectively with London HQ
- General understanding of the Google ad stack – DFP, DSM, Admeld and other publisher-side and buy-side technologies as appropriate

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