Director of Online Marketing

New York
Mar 25, 2013
Apr 24, 2013
Ms. Suzannah Kerr
Full Time
The Candidate:

You are an online marketer and social media expert who is passionate about entrepreneurship, technology and keeping up to date on trends and developments. You are obsessed with pop culture and know your way around the digital space better than you know your way around your home-town. You follow industry trends and aren’t afraid to express your opinions about them. You are usually the first among your friends to discover and share content that is sure to become a viral hit. You are the ‘go-to’ among all of your friends for the latest apps and coolest websites. You are a great storyteller. You know how to develop and share engaging digital content. You are a creative, self-motivated and strategic thinker able to thrive in a fast-paced environment. If you like what you’ve read so far, then please read on because this role may be perfect for you.

The Job:

Report directly to CMO & Chief Strategist, Marina Hahn
Serve as digital and social media thought-leader, creating and executing Quirky’s digital, mobile and social media storytelling strategies
Act as liaison between Brand, Platform, E-Commerce, Community and Design teams to build a world-class online marketplace with a user interface, navigation flow and design the reflects Quirky’s brand priorities, brand positioning, brand voice and consumer target
Collaborate closely with Director of Brand Marketing, Whitny Sobala, as well as other team members and departments at Quirky including Strategic Partnerships, Experiential Marketing, Advertising, PR Retail, and more in order to create cohesive digital strategies that drive brand value and tell the Quirky story

The Responsibilities:

Create and execute Quirky’s digital, mobile and social media storytelling strategies
Brand lead for all platform marketing initiatives, inclusive of desktop and mobile, working with Platform lead to define platform marketing priorities, ensure implementation and assist with user testing
Lead Quirky’s customer acquisition strategy, including managing all SEO/SEM efforts
Oversee strategic and tactical development of Quirky’s digital analytics, managing SEM/SEO manager on implementation of analytics solutions, keyword lists and online marketing dashboard
Brand lead for all short-term email marketing efforts, working in collaboration with Platform and Community teams to build touch point strategies, email flow and designs
Develop and execute digital consumer marketing programs and promotions
Develop and communicate KPI and ROI metrics of all social and digital marketing efforts prior to execution and analyze effectiveness post-executions
Lead content creation strategy and produce original branded programming to drive awareness, engagement and demand for the Quirky brand movement and our products, across all relevant digital channels (web, mobile, social, blogs, forums, partner syndication sites, etc.)
Work closely with Quirky’s Resident Storyteller/Copywriter and Community Team to communicate with a consistent Quirky brand voice across all digital channels, including, Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram, Google+, LinkedIn, and other relevant channels
Drive Quirky’s digital innovation and emerging media agenda, keeping a pulse on “what’s next” and pushing Quirky to leverage relevant, emerging technologies and digital properties that will enhance the user experience and maintain Quirky’s inventive brand positioning
Manage relationship with Quirky’s digital agency and/or freelance partners, vendors and digital media partners

The Qualifications:

You have a minimum 8+ years in digital marketing, with a strong emphasis on strategy and creative content development for brand websites (PC/Mobile/Tablet), social media, display banner and email media, and search media
You have a proven track record in designing, executing and tracking successful marketing campaigns across key digital disciplines/platforms, including: brand website creative and technical development, user experience expertise, SEM, SEO, integrated marketing campaigns, display banner advertising, mobile marketing, user-generated content, email/CRM marketing, usability research, social media marketing, direct marketing programs (online promotions, sampling, couponing), and e-commerce integration
You have excellent knowledge of social media platforms, especially Facebook, Twitter, Pinterest, YouTube, Tumblr and Instagram, with a strong sense of different community behaviors and experience using social media to drive ROI and business goals
You have a solid understanding of how to analyze campaign effectiveness, recreate successful campaigns, optimize sub-optimal campaigns and distill learnings for Brand and other cross-functional teams
You have a truly collaborative personality - someone with the ability to work cross-functionally and someone who is confident, can articulate a point of view, and is transparent and fearless
You are an excellent communication, presentation and time management skills, with the ability to handle multiple, simultaneous priorities
You are highly creative and displays a passion for the design/lifestyle/entertainment brands
You thrive in an entrepreneurial environment
You are hands-on, have a positive can-do attitude and want to roll up your sleeves to get shit done
You are adept at quickly learning a broad array of technologies and applying that knowledge to real world business problems
You have a good grasp on popular culture and media
You love products, brands and design and can talk about all these areas with passion and interest
You have proven success in a high growth, rapidly changing environment
You have an unrelenting intellectual curiosity and take pride in doing awesome work
You are a born leader and have a true entrepreneurial spirit
You have a passion for what we are doing at Quirky

The Application:

1. Check us out at Spend some time on our site understanding what we do. If you like what you see, please continue.

2. Submit your resume with a customized cover letter addressed to me, Marina Hahn, telling me why you want this job and why we should pick you.

3. In order to be considered, you must either attach a PDF of your portfolio to your application or link us to your portfolio website in the section where we ask for your "Website, Blog, or Portfolio."