Digital Advertising Analyst
Working as a Digital Advertising Analyst in our Professional Development business, you will coordinate all campaign analytics for the digital team. This includes: online display advertising, social media engagement, web traffic, paid search, and user experience.You will comply, interpret and distribute campaign metrics to senior management and internal clients (Sales, Marketing, Editorial, PR). You will assist in the development of supporting systems, communication and collaboration across other departments. You will be accountable for the maintenance of analytics systems and databases for the team. You will create reports for each campaign and track A/B tests to measure efficiency of messaging and creative directions. You will be responsible for proper reporting campaign performance evaluation, and analysis configurations. You will assist in ongoing establish methodologies for measuring, spearheading and continued refinement of all benchmarks (KPI’s) and systems required to execute competitive, quality services offered to our clients through testing, analysis and industry trends. Requirements- Excellent Microsoft Excel- 2-3 years as a web/advertising or sales analyst.- Excellent communication skills along with knowledge of web standards, social media and technology language.- In-depth knowledge of web analytic reporting platforms (Omniture, Google Analytics) is required. Compensation & Benefits- Competitive Base Salary- Wiley provides Incentive Plans to reinforce and sustain a culture devoted to excellent performance; to emphasize performance against specific objectives at the corporate, business, product line and individual levels; and to reward significant contributions that further the success of our business objectives.- For Health and Welfare Benefits information please click on the following link: http://www.wiley.com/WileyCDA/Section/id-301743.htmlNo phone calls please. Please include cover letter with salary requirements and resume.