Strategic Segmentation Analyst

Mar 27, 2013
Apr 26, 2013
John White
Advertising, Other
Full Time
We are seeking a Strategic Segmentation Analyst to join our Boston Strategic Analytics team.Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. The Strategic Segmentation Analyst will assist in the development of data-driven marketing insight and optimization across multiple client engagements. This role will be exposed to segmentation development, media implementation and client communication.Primary responsibilities for this position include but are not limited to:- Develop customer segmentation for existing/new clients.- Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Mullen team members.- Package and present analytical findings and communicate (both written and verbal) complex concepts to senior client and internal teams.

Four-year degree is required- Must have advance knowledge and application of data extraction and statistical software tools such as SAS, SPSS, SQL, Microsoft Excel, and/or others-Ability to articulate strategic marketing implications of performance results for business audiences with clarity and persuasiveness-Client presence and history of building relationships with client's analytics and data management staff- Balances desire for quantitative rigor with realities of inconsistent business dataMullen is an eoe encouraging diversity in the workplace

Education Required: Bachelors

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