Email Marketing Strategist

New York
Apr 01, 2013
May 01, 2013
Ms. Bloomberg Recruitment
Full Time
The Role:
The Email Marketing Strategist will work closely with Marketing Program Managers and Marketing Managers across multiple business units to conceptualize email marketing campaigns at Bloomberg LP.

This person will be responsible for email campaign strategy (desired outcome, design and flow) and email metrics to assess effectiveness of strategy. This challenging position requires a skilled marketer with experience in designing and optimizing complex email campaigns and interactive programs. The qualified applicant also possesses a well-rounded understanding of email and internet marketing campaigns, as well as terrific influence and communication skills. This position reports into Marketing Operations.

- Work with business unit marketers to translate business needs into a thoughtful email marketing strategy
- Design creative and impactful email campaigns that can accomplish the objectives agreed upon with the business units
- Work with business unit marketers to develop and measure key performance indicators, thereby ensuring email campaigns are impactful, delivered on-time, accurately tracked, and continually improved upon
- Measure and report on email marketing campaign results and compare against initial baselines and benchmarks
- Lead the ongoing evolution of the company's skills surrounding email marketing best practices; provide subject matter expertise on email marketing and regulation, including CAN-SPAM and online privacy

- Expert in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management
- Well-rounded strategist in email marketing with current knowledge of industry regulation and privacy issues
- Positive mental attitude and patience to be able to educate internal clients on email best practices
- Possess a solid understanding of direct marketing, analysis and reporting
- Prior campaign management experience with email service providers’
- Ability to program interactions in an email marketing tool
- Strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment
- Ability to prioritize and manage multiple concurrent projects
- General understanding of online advertising metrics, trafficking and reporting is preferred
- Experience with Internet marketing tools, such as: Google Analytics and Omniture is preferred
- Experience in Financial Services industry is preferred
- A bachelor's degree is required
- 10 years of experience; minimum of 5 years of email marketing experience

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