PR Account Executive

New York
Apr 01, 2013
May 01, 2013
Yael Fraynd
Full Time
• Execute communications strategies and conduct press outreach to the appropriate publications
• Secure media opportunities, including press coverage in accessories
• Coordinate logistics for targeted press events to support seasonal launches, collections, and other brand introductions
• Overseeing sample traffic, media monitoring etc.
• Contribute to product pitching, press release writing, daily product placement, sample trafficking, and media tracking
• Report to the company's president; provide updates on client status regularly
• Maintain primary day-to-day communications and relationships with clients
• Conduct editor and stylist appointments and desksides
• Create online presence by communicating with bloggers and coordinating giveaways and features etc.

• Bachelor's Degree in Public Relations, Marketing, or related field
• Minimum 2 years experience on either the agency side or client side, handling all product placement and contributing to feature coverage
• Must have established relationships with jewelry and accessories editors and stylists
• Exceptional interpersonal, networking, and verbal and written communication skills
• Ability to handle multiple projects simultaneously in high-pressure, fast-paced environment
• Proficient with Microsoft Office; Photoshop a plus
• Must own a laptop

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