Director of Trade Marketing

Employer
Location
New York
Posted
Apr 03, 2013
Closes
May 03, 2013
Contact
Ms. Angela Mekosh
Duration
Full Time
• Bachelor’s degree or equivalent experience
• 7+ years demonstrable experience of trade marketing experience - ideally from a media owner or media agency background.

Experience, Specialist Knowledge & Skills (Technical & Functional)

• Specialized Knowledge: Requires extensive theoretical and practical
knowledge of media sales and media related research techniques
• Familiarity with media research tools (comScore, TGI, Nielsen, Mintel, etc)
• Able to confidently present complex issues in a clear and concise manner

The ideal candidate will have a varied background within the advertising sector with experience/knowledge of

• Sales process, media research, analysis, competitive landscaping & market assessments.
• Project management.
• Dealing with senior Sales management in a fast moving and fluid environment.
• Expert in trends and user behaviors in the US.
• Extensive direct experience in media market research.
• Good working knowledge of media/online market place.
• Good/advanced analytical skills – highly numerate.