Interactive Marketing Analyst

New York
Apr 03, 2013
May 03, 2013
Ms. Human Resources
Social Media
Full Time
The Corcoran Group is seeking an Interactive Marketing Analyst to join its Interactive Marketing team based in our New York office. The individual will determine the marketing effectiveness, cost efficiency and brand growth of Corcoran's interactive platforms. This position will report directly to the Director of Interactive Product and Marketing.

Job responsibilities include, but are not limited to:

- Produce weekly reports for all of Corcoran's digital initiatives including desktop, mobile, video and social. Proactively flags areas of opportunity, as well as areas of optimization and performance.

- Forecast trends based on past performance, and proactively works with the Director of Interactive Product & Marketing to develop new features based on existing user behavior.

- Provide competitive analysis reporting and bench marketing against Corcoran's online competition. Understand and makes recommendations for adjustment in digital strategy based on insights about how our competitors are allocating their time and resources.

- Work closely with online advertising vendors to measure and gauge effectiveness and growth of online advertising programs.

- Provide internal reporting and materials to support Agent education initiatives.

- Helps to formulate annual strategic approaches with Director of Interactive Product & Marketing. Provide in-person training with Agents and marketing department to share insights.

- Provide effectiveness insight to the marketing department on the performance of their initiatives. Recommend suggestions for creative adjustments based on improving visibility, click-throughs and achieving the strategic goals of the content.

- Implement changes where possible, and proactively provides measurement and feedback to optimize and grow the performance of Corcoran's marketing output.

- Assist with special projects as needed.

Job Requirements:

- Bachelor's degree or higher in statistical analysis, digital reporting or related fields of experience.

- 5+ years of experience in related field. Must have experience working with marketing departments from an analytics perspective, and is well versed in services such as Google analytics, Hitwise, Chartbeat, ComScore and others. Must have experience of optimizing advertising campaigns and user experiences from a data perspective.

- Advanced knowledge of Microsoft Office Suite.

- Excellent written and verbal communication skills.

- Ability to stay focused, efficient, and effective in managing multiple priorities.

- Strong interpersonal skills and sound judgment.

- Proven ability to work independently with little direction to achieve accomplishments.

- Ability to communicate effectively with all levels of staff and Agents.

- Ability to excel in a deadline-driven environment.

- Strong customer service and organizational skills.

- Ability to prioritize and be flexible with changing business needs in a team environment.

The Corcoran Group which is owned by NRT LLC, a subsidiary of Realogy Group LLC, is committed to providing equal employment opportunity ("EEO") and will make employment decisions without regard to race, color, religion, national origin, citizenship, age, sex, gender, sexual orientation, sexual preference, gender identity or gender expression, veteran status, marital status, disability, or any other characteristic protected under applicable laws and regulations. Under the Americans with Disabilities Act and other applicable laws Realogy will provide reasonable accommodation to disabled applicants upon request during the application process to ensure equal opportunities to be considered for employment.

In compliance with the Immigration Control and Reform Act of 1986, NRT LLC and its subsidiary companies will hire only U.S. citizens and aliens lawfully authorized to work in the United States. NRT does not generally provide sponsorship or employment visa status. Employment by NRT is contingent upon completing Form I-9 Employment Eligibility Verification, education verification, and satisfactory reference and background checks.

To apply,

1.Go to
2.Click on Job Search (located on the left hand side)
3.Click on External Candidates
4.If first time to Realogy's Career Site, applicants must create a profile. If already registered, applicants can login.
5.Enter IRC35090 in the keywords field
6.Click on search
7.Click on apply now (located on the right hand side)
8.Complete online application

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