Marketing Manager

Location
New York
Posted
Apr 03, 2013
Closes
May 03, 2013
Contact
Ms. Jessica Flores
Category
Publishing
Duration
Full Time
Routledge has an exciting opportunity for an ambitious and experienced marketing professional to work with academic titles across various channels. Individual will oversee the marketing and promotion of diverse product line as well as manage a team of marketers, overseeing several subject disciplines in the Humanities. Individual should be a natural leader able to manage teams locally and remotely, should be forward thinking and innovative, commercially attuned, and possess a broad understanding of the academic and Higher Education market.

Key responsibilities include:

•Growing sales of our Routledge books across specific product lines, marketing channels and territories
•Managing a team of marketing professionals
•Creating new and innovative methods of promotion and marketing
•Managing a marketing budget, cost control and analysis, with a strong focus on efficiency
•Creation of sales materials and marketing collateral including catalogs, brochures, email campaigns and web promotions
•Representation of the products at sales meetings and through continuous communication with the sales department
•Analyzing trends in various channels and feeding back insight to editorial and sales colleagues
•Maximizing efficiencies and opportunities and implementing a global marketing strategy
•Visiting key institutions and clients and representing Routledge at conferences and events


Qualifications:

The successful candidate should have five-seven years publishing experience and a minimum of three years marketing experience in academic, trade, or professional publishing. Specific experience in any of the following would be beneficial – textbook sales, international markets, academia and/or the library market. BA or equivalent educational experience.



For consideration for this position, please state salary history, salary requirements, the position being applied for, and the source of the advertisement.

*Only responses with salary history and salary requirements will be considered.

No phone calls please.

Please respond to: employment@taylorandfrancis.com
Please submit in MS-Word format.

Human Resources Department
Taylor and Francis Group
711 3rd Avenue, 8th Floor, NYC 10017
EOE

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