Marketing Manager, CLE

New York
Apr 05, 2013
May 05, 2013
Mr. Human Resources
Full Time
ALM is seeking a Marketing Manager supporting their team. This position works closely with the VP, Research and Continuing Education Products as well as the sales team, creative services staff, and corporate marketing team. The role is designed to support the CLE Center business, drive awareness and demand for our products and to increase exposure and recognition. He/she will work independently and as part of a team, providing departmental support in a fast-paced, professional, team-oriented, and challenging environment.

The ideal person for this role will be a self-starter with strong organizational, analytic, and customer services skills. They will also have exceptional communication skills, and the ability to manage a creative process. Candidates must be team oriented and be able to work with colleagues with diverse skills sets. Independent judgment is required to plan, prioritize and organize workload and deliver projects on deadline. The ability to identify process improvements and impact change are a plus.

Major responsibilities include:
- Direct Marketing: Execution of tactical marketing plans, including creation and management of email marketing programs, production of printed marketing materials, direct mail campaigns, digital and print advertising, among others.
- Tracking and Reporting: Use online analytic tools, such as Google Analytics and Omniture Site Catalyst, to track performance of marketing programs, report on key metrics and marketing ROI.
- Trade Shows, Webcasts and Events: Coordinate all aspects of trade shows, webcasts and events for the product portfolio. Some domestic travel may be required.
- Social Media: Manage social media promotion for the Marketing Services business, including tracking and reporting.
- Website Auditing and Updating: Audit and maintain marketing pages of product websites and program landing pages using CMS, including content creation.
- Administrative Support: Establish and maintain electronic filing system for shared documents and collateral, assist in maintenance of marketing budgets and processing invoices and other ad hoc administrative duties.

- BA or equivalent degree required.
- Must have 1-3 years of work experience, preferably with a background in marketing, business administration or a similar field.
-Must have strong written communication skills. Ability to proofread and copyedit is a plus.
- Knowledge of HTML, email management systems, open source content management systems are a must.
- Proficient knowledge of MS Office Suite.
- Strong organizational skills and the ability to multitask while meeting deadlines.
- Energetic and enthusiastic personality with a strong work ethic.
- Independent and creative thinker; self-starter.

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements to for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

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