Associate Manager, Retention Marketing - All You

New York
Apr 05, 2013
May 05, 2013
Human Resources
Marketing, Publishing
Full Time
Time Inc. Consumer Marketing, the industry leader, develops, retains and grows our audience across all of our world-class brands and platforms. Specifically, the Consumer Marketing group is responsible for revenues and profits of all magazines, web sites, and digital products at Time Inc., as well as driving audiences, which directly impacts our relationship with advertisers. The group creates compelling marketing campaigns that keep our readers engaged with our brands and develops exciting partnership opportunities with external companies and agencies to help drive traffic.

Time Inc. is a world class branded content company, engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Time Inc. Consumer Marketing builds on these brands’ connections with consumers across multiple platforms with an emphasis on innovation and results.

This position will provide an outstanding opportunity for an Associate Marketing Manager to learn about and assist with strategic initiatives and day-to-day activities for retaining and engaging with All You and This Old House subscribers.

• Manage day-to-day operations for all traditional and digital retention activities, including creative development, consumer segmentation and fulfillment
• Implement and analyze marketing initiatives and tests; provide recommendations as they relate to the brand’s strategic direction
• Contribute to and / or own ad hoc projects for the brands and / or the division, which could include work on the following: creative/pricing/offer strategy, CRM, e-mail optimization, tablet marketing
• Conduct regular retention rate and revenue forecasting / budgeting and manage financial expense reconciliations
• History of achievement and legacy of making an impact in previous roles
• Top-notch analytical capabilities and Excel proficiency; quantitative experience required
• Exceptional work ethic and a personal commitment to high-quality deliverables
• Excellent organizational skills with the proven ability to multi-task several priorities
• Strong attention to detail
• Ability to adapt to and perform in a fast-paced, changing environment
• Effective written and verbal communication skills with various levels of colleagues
• Positive attitude and sense of humor
• Prior consumer / direct marketing experience a plus

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