PR Account Executive

Location
New York
Posted
Apr 06, 2013
Closes
May 06, 2013
Contact
PR Director
Duration
Full Time
• Develop and execute seasonal communication strategies and
brand positioning in the marketplace

• Secure top-tier media placements in lifestyle/fashion, travel
and business print publications and on-line

• Work directly with the Event Coordinator to create, develop
and execute Fashion week and special events, media events
and in-store regional events

• Develop and write media release, fact sheets and seasonal
inspirations.

• Maintain and develop relationships with key market editors

• Participate in the development of digital and social media
planning

• Interface daily with clients on relevant press opportunities
and activities

• Prepare and complete monthly PR analysis reports.

• Create strategic story angles and daily product placements
that strengthen the client’s brand and positioning in the
marketplace

• Identify and understand global resources, capabilities, and
tools to support client needs. Continue to strive to
increase knowledge of company policies, procedures, and
client business.

• Manage and provide clear guidance to junior-level account
executives and assistants


DESIRED SKILLS AND EXPERIENCE

• Minimum 4 years of Fashion Public relation agency experience
or a similar position

• Excellent knowledge of the fashion industry and established
base of media contacts

• Strong written and verbal communication skills

• Ability to clearly and succinctly articulate new ideas – must
be comfortable presenting in front of clients

• Ability to mulit-task and manage priorities – must be
detailed oriented

• Ability to think creatively and execute ideas


Please send cover letter, resume and reference.

ONLY QUALIFIED APPLICANTS WITH RELATED EXPERIENCE SHOULD APPLY

More jobs like this