Analyst, Marketing Analytics - Consumer Marketing

Employer
Location
New York
Posted
Apr 06, 2013
Closes
May 06, 2013
Duration
Full Time
Conde Nast is renowned for provocative, influential, award winning content-across brands, across platforms, and across continents. We’re committed to attracting new talent to keep us at the top of our business. If you are looking to be part of a culture of excellence marked by journalistic integrity and superior design, we invite you to explore this career opportunity and see how your talent and aspirations might fit within Conde Nast.
 
Analyst, Marketing Analytics
 
Consumer Marketing, Corporate
 
Conde Nast seeks an Analyst, Marketing Analytics for a full-time staff position.  
 
Overview
Analyst is responsible for the key services / governances:
1.       Provide marketing teams relevant syndicated & proprietary data for presentations
2.       Develop insights based on various syndicated and proprietary data sources 
3.       Produce reports that track content consumption on sites, apps, digital magazines
4.       Provide support for senior management across all projects
5.       Partner with consumer marketing, site editors and publishers for audience development efforts
Reports to: Sr. Managers, Marketing Analytics 
Description: This position will be part of the Conde Nast Data & Analytics team.  The Data & Analytics team partners with Conde Nast’s brands and other corporate functions to market Conde Nast assets to the advertising community and consumers. The ideal candidate will serve as an expert on available syndicated and proprietary resources, and will be responsible for data management as well as training and education.  They will also be responsible for evangelizing the use of online analytics throughout the company for more insight based business decisions, both strategic and tactical.  The ideal candidate will be able to manage multiple projects in a deadline-sensitive environment and make strategic recommendations with minimal supervision.

Specific Responsibilities:
o    Work with Sr. Managers to identify core data needs from brand and/or corporate marketing teams and provide most relevant data to tell the story (using syndicated sources such as MRI, comScore, MMR, PIB and/or proprietary datasets such as Omniture)
o    Support development of digital performance reports/dashboards
o    Educate and train internal clients to retrieve and interpret recurring reports, and to perform simple analyses.
o    Execute data validation for digital reports.
o    Deliver accurate data and insights from brands’ digital edition and website performance
o    Communicates with the senior team on the measurement and the analytic integration process
o    Present general site performance to the brand, analytics team and periodically to executives
Qualifications & Requirements:
o    Exceptional team player.
o    Exceptional analytical, quantitative, problem-solving, and critical thinking skills
o    Entrepreneur – able and willing to synthesize data to provide guidance for internal stakeholders
o    1+ years of experience with a digital advertising agency or online marketing, advertising, publishing, or retail organization with a thorough understanding of online business models and strategies
o    At least 6 months experience with syndicated media research data sources such as MRI, comScore, PIB, Kantar competitive media , etc.  This could come from an internship or previous work experience. 
o    Familiarity with major web analytics tools such as Omniture.
o    Familiarity with competitive measurement services like comScore Media Metrix, Nielsen/NetRatings, or Hitwise.
o    Preferably advanced user of Microsoft Office products, including Projects, Visio, Access, Excel and others.
o    Ability to clearly present analyses to all levels of management
o    Must be proactive, thorough, skeptical, detail-oriented, and highly organized.
o     Able to learn new tools quickly and often independently with minimal formal training.
 
Conde Nast is home to some of the world’s most celebrated media brands. In the United States, Conde Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Conde Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Visit CondeNast.com and follow us on Twitter @CondeNastCorp and @CondeNastCareer.
 
Conde Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.
 

Skills

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