Email Program Manager, Amazon Fashion

Apr 06, 2013
May 06, 2013
Full Time is looking for an enthusiastic, analytical Softlines Email Program Manager to help build and grow the email channel through customer segmentation, advanced targeting, and innovative merchandising techniques. You will play a significant role in driving sales and creating a best-in-class customer experience through email content creation in one of's fastest growing businesses.

The Softlines Email Program Manager serves as the key customer advocate within the business and is responsible for optimizing the category’s email program for maximum performance, leveraging iterative testing and data analysis and ensuring the quality of our content. Key to success in this role is the ability to understand the email channel and how to optimize it. Creative thinking is also critical as the Email Program Manager will brainstorm new ideas, launch, and test new programs. Finally, he/she must possess an eye for innovation, in order to identify opportunities for content efficiency and automation, and then implement those improvements.

This role requires a considerable amount of autonomy and discretion to execute tasks in a timely manner and to a high degree of quality. The Softlines Email Program Manager will partner with cross-functional teams within Softlines and across to further develop the shopping experience for our customer.

  • BA/BS required
  • 3+ years of experience designing and executing highly visible email marketing campaigns
  • Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
  • Advanced Excel skills
  • SQL skills

  • Proficiency with HTML and XML, plus the ability to learn our in-house analysis tools quickly
  • Experience with SEO/SEM
  • Experience with online metrics tools such as Omniture and Coremetrics