Community Manager

Northwestern University
Apr 08, 2013
May 08, 2013
Human Resources
Full Time

Northwestern University seeks to employ a varied and diverse range of dynamic people who understand the importance of our mission and vision. When you consider a career at Northwestern University, you know that you are joining an institution with a deep history of academic, professional and personal excellence.

Currently, we have a career opportunity as a Community Manager.

About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University is a premier institution for management education. Founded in 1908 and based just outside of Chicago, Kellogg is home to a renowned, research-based faculty and the best and brightest MBA students from around the world.

Global business education is different today because of the teamwork and collaboration models that Kellogg pioneered 40 years ago. And, in the 21st century, Kellogg is truly a different voice in management education: We believe business can be bravely led, passionately collaborative and world changing.

At Kellogg, we are educating, equipping and inspiring leaders to excel in today's complex Collaboration Economy. As a global community, Kellogg welcomes and embraces diverse perspectives that together enrich learning. Our vibrance can be seen throughout our dynamic community:

-Kellogg students learn to build strong organizations that drive value creation in markets, harness the architectures of collaboration, deftly navigate between the private and public sectors, and innovate in the marketplace at firms large and small.
-Our world-class faculty are recognized thought leaders whose teaching and cutting-edge research change how the world thinks about complex problems affecting business and society.
-The school's powerful global alumni network is 54,000-strong, comprised of true Kellogg leaders who lead top organizations.

About the Position:

Reporting to the Senior Director, Alumni & Donor Relations, the Community Manager will be a digital-savvy employee with the ability to integrate elements of data analysis, public relations, social media community management, and content strategy. This is a customer-facing role that also requires significant analytical skills. The Community Manager will be a frontline representative of the Kellogg School to 54,000 alumni and, just as importantly, a frontline representative of 54,000 alumni to the Kellogg administration. The successful candidate will have experience incorporating online tools and in-person networking to create relationships and strengthen a brand and community. A prerequisite for success in the position is the ability to develop, monitor, and analyze metrics that measure the engagement of individuals and groups with the Kellogg brand. This includes both report design and analysis.

As Northwestern University and Kellogg roll out an innovative online platform for alumni, the Community Manager will take a leadership role in understanding how alumni are behaving on the platform and what that behavior reveals about users' engagement. The successful candidate will have the ability to navigate multiple departments within the school, serving as an ambassador between the alumni, students, administration, and academic units. The Community Manager will take the lead, working with colleagues in the Office of Advancement, in identifying patterns of online behavior that correlate with patterns of offline engagement. The Community manager will directly supervise two employees, an Alumni Customer Service Coordinator and an Alumni Systems Coordinator.

Requires scheduled work on evenings and nights. Requires ability to travel to Miami campus when need arises.

This critical role:
•Manages the Kellogg online community platform: monitor and moderate numerous affinity groups and discussion groups; work with alumni club leaders around the world to determine how the online platform can be of greatest service to them; strategically manage and participate in discussion threads and groups; market the alumni community platform to Kellogg alumni on third-party social platforms;
•Analyzes and optimizes Kellogg's alumni-focused social media: develop analytical framework; work with supervisor and peers to determine the most meaningful social media metrics of alumni engagement; set up data-based reporting against those metrics; work with supervisor and peers to align social media metrics with offline engagement metrics to develop a comprehensive framework for measuring alumni engagement;
•Oversees and owns all reporting on alumni engagement based on: Online behavior, including CRM email reporting, web analytics, and social media; Offline behavior such as event attendance, annual giving, and other measurable forms of engagement with the school;
•Responsible for the leadership and management of employees assigned to the Kellogg Advancement organization;
•Responsible for recruiting and selecting, developing and coaching, rewarding and retaining, and optimizing talent;
•Responsible for embedding Kellogg School of Management's mission/strategy, leadership philosophy/approach, and performance driven culture (intellectual curiosity and continuous improvement) into the Advancement organization;
•Manages and oversees customer service coordinator and alumni systems coordinator;
•Meets with Kellogg school representatives to understand where to bring value to the alumni community;
•Performs other duties as required or assigned.

Minimum Qualifications:
•A bachelor's degree or the equivalent combination of education, training and experience from which comparable skills can be acquired;
•Minimum of five years of professional experience in marketing, public relations, communications, or related function;
•At least two years of professional experience in social media management or online community management on widely adopted platforms such as LinkedIn, Facebook and Twitter;
•Proficiency in analytical tools such as Google Analytics, Radian 6, or proprietary tools.

Preferred Qualifications:
•A master's degree or the equivalent combination of education, training and experience from which comparable skills can be acquired;
•Five or more years in a social media management or online community management, including demonstrated success using social media to achieve measurable business goals;
•Experience using the Jive social media platform;
•Experience developing and executing gamification tactics and other tactics designed to increase brand affinity through social media.
Working at Northwestern University:

Beyond being a place to learn and grow professionally, Northwestern is an exciting and fulfilling place to work! Northwestern offers many benefit options to full and part-time employees including: competitive compensation; excellent retirement plans; comprehensive medical, dental and vision coverage; dependent care match; vacation, sick and holiday pay; professional development opportunities and tuition reimbursement.

Northwestern greatly values work/life balance amongst its employees. Take advantage of recreational, cultural, and enrichment opportunities on campus. Employees also receive access to childcare solutions, retail discounts, and other work/life balance resources.

For consideration, please click on the link below. You will be directed to Northwestern University's electronic recruiting system, eRecruit, where you will search and apply for current openings. To apply for this position in eRecruit, enter the Job Opening ID number in the appropriate search field. Once you apply, you will receive an email confirming submission of your resume. For all resumes received, if there is interest in your candidacy, the human resources recruiter or the department hiring manager will contact you. Job Opening ID number for this position is 20753.

Northwestern University is an Equal Opportunity Employer.

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