Director, Social Media and Account Management

Apr 09, 2013
May 09, 2013
David Levin
Full Time
We are seeking a dynamic and motivated Director of Social Media & Account Management to drive community engagement on behalf of major clients and deliver strategic insight across consumer brand efforts. The Director is responsible for developing and overseeing the execution of strategic social media and digital initiatives including development of campaigns, content creation and driving engagement.

As a global communications firm, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories, and audiences. An ideal candidate will have not only deep understanding of the tools, platforms, and technologies, but really be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift taking place through digital means.

You Must:

· Have 6-7 years of experience at a brand (client-side), an interactive, digital advertising and/or digital PR agency preferred managing social media platforms or communities for brands (or commensurate experience)

· Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation.

· Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.

· Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level

· Have exceptional creative and business writing skills

· Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities

· Strong technical proficiency in social media platforms

· Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions

· Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

What you’ll do:

· Serve as lead client contact during strategy & development phases of digital programs

· Develop and maintain a comprehensive social media strategy that defines social media marketing techniques

· Lead development of social media management standards, policies and rules of engagement for social channels

· Define KPIs and implement measurement, analytics and reporting methods to gauge success

· Provide key data and analysis of digital/social media campaigns to clients as well as internal account and management staff;

· Work with brands to explore and identify ways to integrate social media into overall digital marketing strategies and campaigns

· Develop and track against client scopes of work

· Participate in new business pitch development and presentations

· Mentor and coach junior community management team members

We are a global agency that offers a fun, dynamic and creative place to work, competitive salary, health care (medical, dental and vision insurance), 401k and the opportunity to learn and grow every day.

Weber Shandwick is an Equal Opportunity Employer. EEO/AA.M/F/D/V.

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